Epic Malasada Failure Strikes Leonard’s Bakery

To keep track, we suggest you head to Leonard’s Facebook page where they are providing updates.

Story of Leonard’s malasadas.

These are amazing Portuguese doughnuts that were first introduced in Hawaii by plantation workers in the late 1800s. They are believed to have come from the Azores and Madeira islands. They have become an intrinsic part of Hawaii’s culture a sought-after treat year-round. Differentiating malasadas is their egg-rich dough, which is by tradition first fried and then coated with sugar. The modern interpretation has added creamy custard fillings, among other things.

The inimitable Leonard’s Bakery has been in business since 1952 and is considered quintessential Hawaii. It’s worth stopping by, even if they don’t have the custard-filled doughnuts, or if you don’t like doughnuts at all. It’s an institution in Honolulu.

Leonard’s was founded by the grandson of plantation immigrants who arrived on Maui in 1882. It is to this day run by Leonard Jr.’s children. You’ll find them at 933 Kapahulu Avenue; just look for the crowd. You can also find them at other locations. Do add Leonard’s to your things to do in Honolulu list.

Did you know about Malasada Day?

Yes, there’s an annual holiday called Malasada Tuesday. It’s the same Shrove Tuesday (day before Ash Wednesday) that’s also known as Pancake Day, Fat Tuesday, and Mardi Gras. On that day you will want to arrive at Leonard’s very early since there will be lines around the block.