MFW

Prada Presents An Alternative Way To Wear False Eyelashes

Prada Presents An Alternative Way To Wear False Eyelashes For SS23
Daniele Venturelli

In a show that was all about simplicity, there was one striking beauty detail that stood out on the Prada spring/summer 2023 runway. Make-up artist (and Vogue’s beauty editor-at-large), Pat McGrath applied thick, false and custom-made eyelashes onto models’ upper eyelids – almost an umbrella of lashes, they were so long and straight that they fanned over the eyes.

“The collection represents reflections of creative freedom and the make-up showed up in a captivating, major way!” McGraths says of the look. “The eyes are draped with garments of custom faux lashes with intentional shape and placement. Paired with undetectable radiant skin and a nude lip, this look redefines what it means to add a faux lash. Distinct drama – it is the perfect accessory for the collection.”

Daniele Venturelli

Evoking the sort of creepy, doll-esque eye make-up more frequently seen over Halloween, the lashes fluttered over otherwise bare and beautiful skin – McGrath’s Rose 001 The Essence had a lot to do with that – and were paired with a suitably minimal hair look. Hairstylist Guido Palau worked with models’ natural hair texture, enhancing it gently for movement and a low-key feel. Healthy shine and neat centre partings completed the look.

Daniele Venturelli