St. Mary’s Yup’ik model turns heads on Florida runway

a woman in Alaska Native apparel
Cheri Alstrom wears Yup’ik regalia. (Photo courtesy Cheri Alstrom)

Entertainment and fashion industry professionals were scouting for new talent in Orlando, Fla., last week when they beheld an unexpected sight: a female model in full Yup’ik regalia.

“My headdress, guspuq, dance fans, ivory necklace and bracelet,” said Cheri Alstrom of St Mary’s. “I was turning heads.”

Alstrom has lived in Dillingham and Bethel, studied at Mt. Edgecumbe and University of Alaska Fairbanks, and has called Anchorage home since 2015. A chance radio advertisement one day sparked her interest in modeling.

“While I was driving my car around Anchorage, I had the radio on and the commercial, it would say, ‘Laura Modeling and Talent agency.’ And I was like, ‘I better check it out.’ So I did and then they called me a couple months later for an audition. And I was like, ‘Yay!’ I was so excited. But during the auditions, I messed up, and I was like, ‘Oh no, they’re not going to choose me,’” Alstrom said.

But choose her they did.

Alstrom signed up for Talent Inc., a convention where she would join hundreds of others to perform for acting and modeling agents from all across the country. Her preparation for the event spanned several weeks and entailed hours of study on the entertainment industry, acting and modeling workshops with her peers and a photoshoot at an Anchorage studio.

“Well, during the photoshoot, Laura said bring props and I was like, ‘I don’t know what to bring.’ And then I was like ‘Oh, I’ll ask if I could use my headdress and dance fans, if it’s appropriate for that kind of stuff.’ And she got really happy and she said, ‘Yes, do it.’ And she said, ‘Bring it with you down to Orlando,'” said Alstrom. “So I did and it was amazing.”

When the time came to walk the runway, Alstrom donned her Yup’ik regalia and waited her turn backstage. The reaction from her fellow performers caught her off-guard.

“They were saying, ‘I love your stuff,’” she said. “And they told me, ‘Go represent!’ and I said, ‘Yes, for my people!’ and that made me even more excited.”

But what surprised her even more was the wild cheer she received when her turn came to walk the runway.

“Yeah, we’re not supposed to smile. And then I caught myself,” she said. “All that cheering made me smile. Even though we weren’t supposed to on the high-fashion runway.”

In the awards ceremony at the culmination of the week, Alstrom said she was shocked to receive the second-place prize for best fashion model overall. The following day, a professional talent agent expressed an interest in talking with her further.

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