Hy-Vee And Travis Kelce Introduce Kelce’s Krunch

Hy-Vee has announced a partnership with Kansas City Chiefs tight end Travis Kelce which will be a cereal option for Chiefs fans and others.

An exclusive new cereal will start appearing on store shelves in the Kansas City area beginning Saturday. Kelce’s Krunch will be available in select Hy-Vee stores throughout the Kansas City area for a limited time while supplies last.

This limited-edition collector’s product is expected to raise $18,500 for the 87 & Running Foundation. The Foundation helps underserved youth strive to become productive citizens by mentoring and motivating them to explore and develop their abilities while learning critical life skills.