Fat Lip Pizza opens in Corona, California

Fat Lip Pizza has opened in Corona, California. Originally operating out of a food truck, the brick-and-mortar location features a 20-tap self-pour draft system by iPourIt. The self-pour tap offers a rotating selection of draft beverages, most from local brewery and wineries. RFID-enabled wristbands are used to activate the system and track the ounces poured, according to a press release.

Owners and husband-and-wife team, Chris and Veronica Laramie started the food truck after 25 years in the restaurant industry. Their unique take on pizza — a cross between New York thin crust and Neapolitan style pies — gained popularity at breweries and wineries around Temecula, California. After just one year, they came across a location in Corona that was already built out for a pizza concept and included an iPourIt system.

"Every food truck has the goal to become a brick and mortar but we hadn't considered the beer aspect until we found the location. We upgraded the self-pour tech to the latest platform and now we're not only pulling in customers with the pizza, but also the beer selection," Chris Laramie said in the press release. "We guide customers through the process the first time and after that, it's a no-brainer. It's a 'choose your own adventure' experience. They can pour as much or as little as they want and sample through the things they haven't seen before. They're loving it—lots of people have never seen it before and think it's like space age craziness."

The concept is modeled after the traditional East Coast slice shop with an intentionally simple menu. The brand's signature pizza is the Hot Honey Pie with pepperoni, black olives, red onions and a house-made habanero hot honey.