Deal | Sought-after Sony Bravia X90K 4K HDR TV with native 120Hz receives biggest discount yet on Amazon

After a few months on the market, the generally high prices of Sony's 2022 Bravia TV lineup are slowly but surely dropping to a more acceptable level. Even though the Japanese company's televisions are still commanding a premium compared to similar products made by its South Korean competitors LG and Samsung, the fairly affordable Sony X90K LED TV has now received its most significant discount to date at a reputable US-based retailer.

To be more precise, e-commerce giant Amazon currently offers the sizable 65-inch model of the aforementioned Sony Bravia X90K TV for just US$1,198. This constitutes a US$301 discount in relation to the lofty MSRP of US$1,499, and according to the price tracker at Camelcamelcamel, this is the lowest sale price for the still relatively new Sony Bravia X90K. Shipping is free for Prime members and regular Amazon customers. Please note that this Sony TV deal may not last very long, as there certainly is a limited number of units available at the aforementioned sale price.

In the comprehensive review by the TV experts at Rtings.com, the 120Hz VA panel of the Sony Bravia X90K was praised for its excellent 6,399 to 1 contrast ratio and deep black levels with the activated local-dimming function. Furthermore, this 65-inch TV supports Dolby Vision content and shines with a high SDR peak brightness of close to 600 Nits in regular scenes, which makes it a good choice for bright living rooms. Last but not least, the reviewers found that the Sony X90K has great color reproduction, and that the quick response times and low input lag make this 120Hz TV perfect for gamers. All in all, this TV may be the best bang-for-the-buck option in Sony's current TV lineup, especially at the currently discounted sale price at Amazon.

Order the 65-inch Sony Ultra HD TV X90K with full-array LED backlight, Google TV and Dolby Vision HDR on sale for US$1,198 at Amazon