Dear Editor,
My memory tells me political campaigns were once about candidates presenting themselves as the “best” or “right” person for the job because of the following reasons and then listing them for the listening/reading audience. I was then able to check these claims and make a comparison of candidates’ claims before voting.
How things have changed! This year I have received many mailers whose sole purpose is to denigrate a political candidate. Candidate Y’s message lets me know that Candidate X is beyond bad and my life can only get worse if Candidate X is elected. The inference being only Candidate Y can save me.
There has been nothing in the mailers that makes mention of the qualifications of Candidate Y, only what is so wrong with Candidate X. Without data, I can’t make a comparison between X and Y and that is probably the intent.
When a campaign depends on character assassination rather than outlining qualifications that supports that candidate being the better choice, I have to favor the targeted candidate. Only a candidate that is afraid his/her qualifications don’t measure up or has nothing beneficial to propose to the community has to depend on such tactics.
Frank Pratt
Buffalo
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