Baskin-Robbins Launches Two New Ways to “Seize the Yay” with a Blast of Cold Brew and New Flavor Inspired by Favorite Childhood Treat

CANTON, Mass.--(BUSINESS WIRE)--Aug 8, 2022--

This August, Baskin-Robbins is launching two new ways to “Seize the Yay” during the final days of summer and beyond. Debuting August 1, Cold Brew is being added to the beverage menu for the first time with the OREO ® ‘n Cold Brew Blast* – a new take on Baskin-Robbins’ beloved Cappuccino Blast ®. Alongside this sweet new sip, Baskin-Robbins is continuing to innovate new flavors with the launch of Frosted Strawberry Toaster Treat, a Flavor of the Month designed to capture the nostalgia of back-to-school sweetness.

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Frosted Strawberry Toaster Treat (Photo: Business Wire)

With the debut of the brand-new OREO ® ‘n Cold Brew Blast, Cold Brew coffee is blended together with OREO ® ‘n Cold Brew ice cream to create an irresistible flavor combination, topped with whipped cream and real OREO ® Cookie pieces. The OREO ® Cookie’s unique chocolate flavor with its ubiquitous hint of saltiness along with the sweetness of the crème proves to be the perfect pair to Cold Brew, which features smooth, bright and milk chocolate notes. Available for a limited time only, this delightfully energizing treat is a new kind of pick-me-up, whether you’re conquering a load of laundry or just trying to make it to Friday.

In addition to offering Cold Brew for the first time, Baskin-Robbins is debuting a new Flavor of the Month this August – Frosted Strawberry Toaster Treat. Available for a limited time only, this new scoop features toaster pastry flavored ice cream swirled with generous ribbons of strawberry jam, dressed up with rainbow icing flecks and finished off with ample amounts of crumbly toaster pastry pieces mixed throughout – bringing a toaster pastry to life. A scoop of Frosted Strawberry Toaster Treat captures the sweet nostalgia of your favorite toaster pastry – designed to help “Seize the Yay” through the final days of summer or the first day of school.

“The OREO ® ‘n Cold Brew Blast allows us to provide a Cold Brew option to guests looking for innovative ways to enjoy their daily pick-me-up,” said Jeanne Bolger, Director of Research & Development for Baskin-Robbins. “And with our new Flavor of the Month, Frosted Strawberry Toaster Treat, our culinary team continues to showcase out-of-the-box ice cream creations that tap into nostalgia to create our guests’ next favorite flavor.”

For more information on the new and limited-time offerings at Baskin-Robbins, visit www.BaskinRobbins.com or follow along on Instagram, TikTok, Twitter and Facebook.

*OREO ® is a trademark of Mondelēz International group, used under license.

About Baskin-Robbins

Named a top snack and beverage franchise in the United States by Nation’s Restaurant News in 2020, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream, a full range of beverages and a delicious lineup of desserts including custom ice cream cakes, the Polar Pizza ® Ice Cream Treat and take-home ice cream quarts and pints, providing quality and value to guests at more than 7,700 retail shops in 52 countries worldwide. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,400 ice cream flavors and a wide variety of delicious treats. Baskin-Robbins is part of the Inspire Brands family of restaurants. For more information, visit www.BaskinRobbins.com and http://www.InspireBrands.com.

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CONTACT: Kelly Deininger

Baskin-Robbins

[email protected]

KEYWORD: MASSACHUSETTS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: CHILDREN OTHER CONSUMER WOMEN SENIORS FOOD/BEVERAGE MEN RETAIL FAMILY CONSUMER TEENS RESTAURANT/BAR

SOURCE: Baskin-Robbins

Copyright Business Wire 2022.

PUB: 08/08/2022 10:00 AM/DISC: 08/08/2022 10:02 AM

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