The queen of entertaining, baking, hosting, and entrepreneurship is at it again with another project that will have fans remarking, “it’s a good thing.”
Hot on the heels of her partnership with her sneaker endorsement and her 81st(!) birthday, Stewart took to Instagram today to drop some big news about her next adventure.
“This is my home in Katonah, New York. It’s also the inspiration for something new and very exciting that I want to introduce to you,” Stewart says, as aerial footage showcases her sweeping, verdant property in the Instagram video announcement.
MARTHA by Martha Stewart is her signature shop of “modern heirlooms; distinctive, premium products that I’m launching exclusively at my online shopping destination, Martha.com,” she explains.
Starting with cookware, and eventually growing to include apparel, garden tools, entertaining essentials, table settings, glassware, serveware, decor (curtains might be MIA, though—here’s why) as well as space-saving organization tools. She promises that all will deliver “exceptional value.”
Stewart confirms that she will be unveiling new product categories over the next several months, and we’re already counting down until we can score some of that glassware to use for the mixology maven’s top three summer cocktails.
After tuning into the launch video, fans chimed in via the comments to say, “Oh how I’ve missed your original shop from the 1990s, which had so many delightful, high-quality items! Hope this new venture is similar!”
Another added: “Interesting juxtaposition of words: ‘modern’ and ‘heirloom.’ I am intrigued by everything Martha!!!” (If that mix-and-match sentiment sings to you, too, then you’ll likely adore Caitlin Wilson’s new Provence Poiriers collab.)
The currently available products include 22 pieces of almost-too-pretty-to-use skillets, roasting pans, saucepans and more. Here are three that immediately caught our eyes:
