Rev. Jesse Jackson is getting involved in the Sesame Place racial discrimination controversy ... coming to the table with solutions for making the theme park better for Black folks.
Jesse says SeaWorld, which owns Sesame Place Philadelphia, should bring in African-Americans to their board of directors, spend money on Black-owned businesses and hire an African-American firm to handle cultural sensitivity training for staff.
Jackson outlines his plan in a letter, obtained by TMZ, fired off to SeaWorld CEO Marc Swanson ... saying SeaWorld has a chance to turn a negative into a positive and rise to the occasion in a situation where most companies come up short.
Jesse's action plan is in response to the viral video showing the alleged discrimination against 2 Black children who were shunned.
As we reported ... there's now a class action lawsuit claiming the theme park and its employees insulted and damaged Black patrons, especially Black kids, and it comes on the heels of that viral video showing Sesame Place character Rosita shaking her head "no" at 2 young Black girls who wanted to interact with her at a parade and refusing to hug them.
80-year-old Jesse says he's seen this incident with Sesame Place play out too many times to remember over the years in his fight for freedom and equality ... and he says discriminatory acts will always return without sincere actions from corporations.
But, what irks Jesse the most, he says, is seeing discrimination against innocent children ... a line he says cannot be crossed.
Jesse says he's trying to arrange a meeting with SeaWorld's CEO ... and he wants to not only help SeaWorld end discriminatory practices in their company, but other theme parks as well.