Essential Tips for Improving Your Web Design in 2022 and Beyond
If you own a website and you are not quite satisfied with its performance and how it relates to your business, there might be a few things you might want to consider first. However, in order to do this, you have to think like your users. Does the website clearly indicate what the brand is all about in the first couple of seconds? Is it easy to navigate? What do users have to do in order to reach your product and pricing page? All of these things are part of the subconscious thought process of your visitors. In order to really optimize your page, you will want to turn the answers to the aforementioned questions into a “yes”. Ideally, your website should offer a cohesive experience between well-integrated functionality, design and accessibility. In 2022, where every top product or service can be found online, this is going to be important. In order to offer the best possible user experience, there are a couple of essential steps you can take to improve your web design in 2022 and beyond.
The most important thing to understand about people browsing the internet is that their attention is essentially extremely short. According to a Microsoft study you only have about 8 seconds to grab someone’s attention. This is especially true in the world of online digital content which is overloaded with abundance. Therefore, you should turn the 8-second rule into your friend. You can approach this and optimize your page to grab attention within a few simple steps. Firstly, consider the overall brand guidelines, this will make everything come together nicely. The guidelines should determine the choice of font styles, color palates, visuals, choice of icons, and your logo, as the overall symbol of your brand. When any of these is determined arbitrarily it simply adds visual clutter and confusion. Tiny details like this matter, as they offer pure visual joy and will simply draw people to explore your page further without any flashy animations. For best results you should seek a professional custom web design service, which will make all the optimal changes for you. For instance, pulsing buttons, microinteractions and fancy animations should be used sparingly for when it really counts such as making a final confirmation on the order of the product, otherwise it will only distract and overwhelm your audience. Secondly, spacing is also going to serve as a great way to guide your visitors, where lot of white space signals that there is a division or a break.
Social-proof your site
It has been found that over 80% of people look at online reviews before making a digital purchase. Studies also show that your chances of selling a product go over 58% if you include meaningful testimonials. That is why you definitely should include a testimonials section as well as link to popular review websites such as Yelp and Google reviews. From a visual standpoint, you should ideally add video testimonials. This is important because people will be able to both hear and see a genuine human reaction to your product or a service. This also adds a high degree of credibility and professionalism to your brand.
Leverage powerful CTAs
In the digital world it is easy to lose the human touch and make things look even less organic than they are. You can counteract this effect by making your website come alive with effective calls-to-action (CTAs). Your website might look incredible and cohesive, but it lacks some dynamic. CTAs are here to directly engage your visitors and make actions that count whether that is making a purchase, commenting, leaving a like, or applying to your forum or a newsletter. These actions make a big impact on your page in the long run. CTAs are usually found on buttons in the top right corner and on the bottom of your pages. You should again think like your users, because not every CTA is going to fit every page. If you feature educational content the right CTA would be “read more here" instead of “contact us now”.
Optimize for mobile browsing
Most people own a smartphone nowadays. This includes over 80% of all internet users. Google has found that after experiencing difficulties navigating your website over 60% are not likely to return, and 40% are going to search for your competitors. That is why it is important to make your website completely accessible and responsive for smartphone screens. Your overall brand message and website design should still be the same across devices. However, it is important to understand why your users would access your website on the mobile, perhaps they need a quick service on the go. The mobile responsiveness of your website should be addressed by your web design agency.
Test your page
Just like any piece of software, your website needs constant updating and improvement. Luckily the very nature of browser-based applications is that they can be easily changed, with updates live on the servers. As time goes on, you might realize that some features work better than others. That is why A/B testing is useful in this scenario. Where you have two possible variations of a webpage which you can compare against each other. These tests allow you to alter any part of your page such as colors, layout and content.
Running a webpage can be much more efficient if you design it properly. Some things to keep in mind when redesigning your page are: removing distractions for your users and using consistent design elements, using social-proof to your advantage, adding CTAs to promote users to take impactful action, making responsive mobile design as well as testing your page with new features.