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EXCLUSIVE: Curaleaf Debuts Plant Precision, New Cannabis Line Targeting Certain Health & Wellness Categories

Benzinga
Benzinga
 2022-07-25
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Curaleaf Holdings, Inc. CURA CURLF is launching Plant Precision, a new line of cannabis edibles and a topical gel, crafter to target specific wellness categories. These products will initially launch at the company’s locations in 5 states now through August.

According to a Curaleaf / Harris Poll survey, 69% of Americans say they would be more likely to use cannabis as a health solution if it came in small, controlled doses. For this purpose, the company created an approachable line for the newer wellness-oriented consumer featuring gummy edibles offering low, customizable doses of THC and high doses of non-psychoactive therapeutic minor cannabinoids like CBD, CBG, CBN, and THCV, and a quickly absorbent THC topical gel.

“With Plant Precision we wanted to create a simplified way people can incorporate cannabis into their daily health and wellness routines,” Matt Darin, CEO of Curaleaf stated. “These products empower people to explore cannabis beyond THC and CBD and offer more customizable solutions on how the plant can best serve a consumer’s personalized needs.”

Plant Precision Line Highlights

The new line contains:

  • Balance: an apple-flavored gummy containing 2.5mg THC and 10mg CBD for waking up, winding down, or providing a moment of calm;
  • Slumber: a cherry-flavored gummy containing 2.5mg THC and 10mg CBN which could be a helpful addition to a nighttime routine to help fall (and stay) asleep; Soothe: a pineapple-flavored gummy containing 2.5mg THC and 10mg CBG for rebounding after travel, long workouts, or long weekends;
  • Boost: a lemon-flavored gummy containing 2.5mg THC and 10mg THCV for starting your day with a little extra buzz;
  • Relieve: a high absorbing topical gel with 100% THC designed to rapidly ease tension with a 30–45-minute onset time;

The minor cannabinoids featured in Plant Precision gummies are non-psychoactive and do not create the euphoric feeling like THC does, but instead interact differently with the human receptor systems yielding different biological effects. These gummies utilize liposomal encapsulation, a technology that envelopes the cannabinoid molecules, to help maximize every milligram. Moreover, each of the Plant Precision Gummy lines contains formulated blends of terpenes that contribute to the entourage effect, which occurs when minor cannabinoids interact with THC to create a unique effect with potential therapeutic benefits.

The Plant Precision Topical Gel was engineered using hydro-alcoholic technology to facilitate the delivery of cannabinoids through the skin and contains 650mg of total THChigher than nearly all marketed THC topicals.

Photo: Courtesy of Curaleaf

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