Maude Apatow is making her case to be the new face of a bold lip. The actress, who plays controversial playwright Lexi Howard on Euphoria, is known to sport a striking pout that stands out next to her co-stars’ winged liner looks. Apatow is also the star of the new Adidas x ASOS campaign and, forget clingy summer dresses, we can’t take our eyes off the red lipstick. So when we got ready with her ahead of Armani Prive’s AW haute couture show in Paris, it was no surprise she and makeup artist Vincent Salintri opted for a…bold lip. Below, recreate the elegantly edgy beauty look, courtesy of Apatow, and read along to see what the buzzy star has been up to lately.


What’s on your getting ready playlist?

Lizzo, Harry Styles, Remi Wolf, and Conan Gray.

Do you scroll through Instagram or TikTok while getting glammed up? What’s taking over your feeds right now?

Definitely Instagram. My TikTok “For You” page eels too personal to watch in front of other people.

What was the inspiration behind your look for the Armani Prive show?

I was so lucky that Vincent sketched up a few different looks. Then Peter Lux, my hairstylist, and Vincent and I decided which would be the strongest.

madue apatow
Courtesy of Armani Prive

Who is your number one beauty inspiration?

Audrey Hepburn.

Who takes the longest to get ready: you, your sister, your mom, or your dad?

Definitely my dad.

maude apatow
Courtesy of Armani Prive

What’s your favorite thing to do in Paris?

I haven’t spent nearly enough time in Paris, so I am happy to just walk around and explore.

How about your favorite French dish?

French onion soup!

Would you rather: room service or a stroll to a new café?

If I have enough energy, stroll to a new café. But that usually doesn’t happen [laughs].

What are you most looking forward to at the show?

I’ve always been such a fan of Mr. Armani’s elegant and classic designs. I’m very grateful to have the opportunity to see them live and in person this year!

Get Maude Apatow’s Glam
Luminous Silk Hydrating Makeup Primer
Armani Beauty Luminous Silk Hydrating Makeup Primer
$44 at Sephora
Luminous Silk Perfect Glow Flawless Oil-Free Foundation
Armani Beauty Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Apatow wears shade 4.5.

Luminous Silk Face and Under-Eye Concealer
Armani Beauty Luminous Silk Face and Under-Eye Concealer

Apatow wears shade 5 under eyes and shade 3.75 to highlight.

Neo Nude Color Melting Cream Blush
Armani Beauty Neo Nude Color Melting Cream Blush

Apatow wears shade 46 on her cheeks and shade 21 on her eyes.

Eye Tint Long-Lasting Liquid Eyeshadow
Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow

Apatow wears shade 44 all over the lid and eye tint in 23 in the crease.

Smooth Silk Eye Pencil
Armani Beauty Smooth Silk Eye Pencil
Now 15% Off

Apatow wears shade 4. Using the smudge end of the pencil Vincent blended the line for a sexy, smudged effect.

Eyes To Kill Classico Mascara, 1 Black
Armani Beauty Eyes To Kill Classico Mascara, 1 Black
Lip Power Long Lasting Satin Lipstick
Armani Beauty Lip Power Long Lasting Satin Lipstick

Apatow wears shade 203 in the outer part of the lip and slightly shade 10 to the center of the lop to create a gradient and make the lips appear even fuller.

armani
Courtesy of Armani Prive