From the delicate romanticism of Keira Knightley’s linen dresses in Joe Wright’s dreamy Pride and Prejudice to the candy-colored delights of Autumn de Wilde’s Emma, Jane Austen adaptations have long had a track record for delivering memorable fashion moments. So, for costume designer Marianne Agertoft, who was enlisted to create the wardrobe for Netflix’s fresh new take on Persuasion, the pressure was on from the very beginning. Her mission? To reinterpret the classic codes of the Regency period—the Empire line gowns, ruffled sleeves, feather-strewn bonnets—for an adaptation that gleefully rips up the rulebook.
Directed by Carrie Cracknell and centered on an ebullient performance from Dakota Johnson, it follows Anne Elliot, a late-twenty-something spinster who, many years ago, was persuaded by her well-meaning godmother Lady Russell (Nikki Amuka-Bird) to break off her engagement with the only man she ever truly loved. When her vain widower father, Sir Walter Elliot (a delightful Richard E Grant), drives their family to financial ruin, they are forced to lease out their lavish estate, Kellynch Hall, and relocate to Bath. At this point, the dashing young lieutenant in question, Captain Wentworth (Cosmo Jarvis), reenters Anne’s life.
Will the pair reconcile, or will Wentworth, still bruised from her rejection of him, instead pursue one of her sweet-natured sisters-in-law, Louisa and Henrietta (Nia Towle and Izuka Hoyle)? And what about the charming, fortune-seeking Mr. Elliot (Henry Golding) who takes an interest in Anne, to the chagrin of her self-obsessed sisters, Elizabeth and Mary (Yolanda Kettle and Mia McKenna-Bruce)?
As in Austen’s source material, there are moments of somber rumination and devastating heartbreak, but Cracknell imbues the film with raucous humor too, adding side-splitting set pieces and Fleabag-esque monologues to camera. Fittingly, Anne’s costumes have a subtly modern edge too, with louche shirting, muddy boots, and looser silhouettes that mark her out as a heroine who was well ahead of her time.
Ahead of the film’s release in cinemas on 8 July and Netflix on 15 July, Agertoft talks us through her favorite looks, the details most viewers will miss, and her eclectic mood board, which featured everyone from Patti Smith to Bruce Springsteen.
Vogue: You’ve worked on quite a few period dramas before this—Death Comes to Pemberley, Poldark, Les Misérables. What sets Persuasion apart, and how did you get involved?
Marianne Agertoft: It came to me via my agent who thought I might be interested. I was sort of not working at the time, but I read the script and thought it was amazing. I met with [director] Carrie [Cracknell] over Zoom and we were on the same page in the sense that we wanted to create this fresh new adaptation and we were equally excited. Visually, there are links between Persuasion and the projects I’ve worked on before, but it did feel different because I have evolved as a designer and I think the world of period dramas has evolved beautifully, too, over the last few years. That meant that we could take things a bit further.
How do you inject that freshness into a film like this while also keeping everything historically accurate?
We decided early on that we could loosen up on the period accuracy if and when we felt it was necessary. It all started with the mood board. Anne is quite a complex character and after I read the script, I read quite a bit of Patti Smith and thought about that look. It seemed to connect with Anne’s intellectual side, but Anne also has a more adventurous side which I felt was more Debbie Harry, and there’s also something about her that’s a bit Audrey Hepburn. Austen’s characters internalize a lot of their emotions so it didn’t feel right for us to do anything too stylized or go overboard. We wanted to bring a more contemporary feel to the costumes in quieter ways, and a lot of it was also about the attitude and how the actor wore the garments.
So, with Dakota as Anne, her stompy boots have something of Debbie Harry in them, the shirting is quite Patti Smith, and you see Audrey Hepburn in those jackets with the delicate shoulders. With the other characters, there were lots of paintings and references from the period on the mood board, but I also looked at Katharine Hepburn for Lady Russell, Vincent Cassel for Mr. Elliot, and Bruce Springsteen and Steve McQueen for Captain Wentworth.
The color palette is also quite different from previous Austen adaptations and I think that makes it feel less fussy, too?
Yeah, I think I made everyone a bit nervous because, for Anne, everything was quite dark at the start, but Carrie really went with it. Her daywear is monochromatic because, when we first meet her, she’s gotten a bit stuck in this world of her memories. Then, we brought in more color, and more jewel tones in particular. That’s not something we’ve seen a lot in Austen adaptations in the past—it’s a bit bolder and some of those colors weren’t really in the palette at that time, but we tried to find moments to bring them in without losing our footing or going too strong. The monochrome then comes back in Bath, when she hears the news of Louisa’s engagement. There’s also quite a bit of transparency in the sleeves of dresses. That is true of the period where people would layer materials like that, but it’s something we maybe haven’t seen a lot in adaptations.
Anne’s look is so different from that of her sisters. What are the specific elements that distinguish it from their style?
When she’s at Kellynch Hall, you get the sense that she doesn’t really fit in that world. I like an Empire line and some of Anne’s dresses have them, but others favor a waistline, like the house coat we often see her in and the linen coat she wears in Lyme. They look more timeless. Lady Russell’s garments often favor a waistline too and I loved the idea of keeping the two of them as these very individual personalities who support and inspire each other. I think Lady Russell has been something of a trendsetter for Anne. One of my favorite costumes in the film is Lady Russell’s gold coat in the opening scene.
The other thing is that Anne’s look is ever so slightly more casual than that of her peers and she rewears things. We become familiar with her favorite pieces, whereas her sisters seem to relish as many changes and as much fuss as possible. One example is Anne’s house coat—she wears it when she’s relaxing at home, so it’s kind of like her tracksuit.
There’s also a locket we see her wearing all the time. What’s the story behind that?
We kept accessories to a minimum, but it’s in the script that Anne has this pendant. It has an image of her mum inside. Mary has a smaller version of it too. Anne’s is this beautiful original piece that we found from the period. It’s her favorite and she wears it all the time, whether you can see it or not. We changed the neckband and used different silks for different costumes, and lengthened the ribbon for when Anne wanted it to be less prominent.
What are some of the other details viewers might not pick up on?
We decided that Anne would wear men’s underwear because women at that time didn’t really have underwear. It’s inspired by the underwear men would have worn in the army and Dakota felt really at home in it. We also gave her the option of short stays or proper corsets and she wanted both. The short stays worked brilliantly for the scenes at home and the corsets were great for the evening.
What about her sisters, Elizabeth and Mary, and her sisters-in-law, Louisa and Henrietta? How did you perfect their looks?
In contrast to Anne, Mary and Elizabeth’s lives revolve around social status and etiquette. Mary loves any opportunity to get dressed up and wants to be the center of attention. She wears a lot of blues and whites, and is often wrapped in a shawl or scarf because she’s always unwell. Meanwhile, Elizabeth sees herself as the most stylish sister. The dress she wears in the opening scene is beautiful—I found that vintage hand-embroidered silk which was then transformed by cutting and draping. A lot of her garments also match the decor of the room she’s in. There’s a breakfast scene in Bath where she’s in a mint green morning dress that resembles a Georgian vase.
Then there’s Louisa and Henrietta, who wear soft cottons and linens in ochre, green, and sky blue. The cuts of their day dresses are simple and practical, and their evening dresses have a romantic softness with muslin and delicate embroidery. The white dress that Louisa wears in Lyme, when she jumps off the steps, is an example of her dressing as romantically as possible. The lack of an outer garment was a way for us to show that she was feeling carefree but also dangerously overexcited.
And finally, what about the men, particularly Wentworth and Mr. Elliot?
That period was a phenomenal time for menswear. The cuts are flattering and the materials are wonderful to work with. Mr. Elliot is suave and his clothes are relaxed but elegant. When we first meet him, he’s wearing this black linen duster coat which has a sheen to it and just flows beautifully. He always wears double waistcoats. While Sir Walter’s tailoring feels very British, Mr. Elliot’s is more American. With Wentworth, his wardrobe is minimal by choice and everything is comfortable and weatherworn. When Mr. Elliot and Wentworth meet on the clifftop, Wentworth is in this brown duster coat in contrast to Mr. Elliot’s black. The Good, The Bad and The Ugly was at the back of my mind for this scene. Mr. Elliot’s look is reminiscent of Lee Van Cleef’s and Wentworth’s is reminiscent of Clint Eastwood’s.
Persuasion is in cinemas from 8 July and on Netflix from 15 July.