Kanye West’s company Donda has released an image of their Foam concept car

KANYE West’s company, Donda, has released an image of its first concept car, the Donda Foam Vehicle.

Donda tagged their reveal by announcing Steven Smith as their newly appointed Head of Industrial Design.

Donda said that Smith has: “37 years of experience in sporting goods, footwear, military electronics, and apparel design.”

Smith’s five years of experience working as the design director for the YEEZY Lab has led to him producing sneaker silhouettes for most top sportswear companies, Highsnobiety reports.

Alternatively known as the Godfather of dad shoes, Smith said: “[Kanye] pushes me and we go to new places, and together as a team, we all create things that people have never seen before,” Highsnobiety reports.

Smith will additionally be tasked with furniture design while making vehicles for Donda’s Industrial Design team, Complex reports.

The copy for the Donda Foam Concept reads: “Donda Foam Vehicle, Conceptualized, Designed, Manufactured in the United States, Amen.”

There’s speculation that West collaborated on the Donda Foam Vehicle concept with Elon Musk, given the pair’s close relationship and the car’s “manufactured in the United States” label.

Tesla similarly produces its vehicles in the United States.

Donda’s concept vehicle serves to underscore the high potential that the company’s industrial design sector is capable of fulfilling.

We won’t be seeing the Donda whip cruising around anytime soon given that most concept cars don’t make it to the street, especially when they’re made of foam.

West’s admiration for customized cars is seen all over the Donda concept vehicle’s atypical design that includes massive wheels and no rear windows.

Customized cars within the star rapper’s lineup include a YeMobile designed to look like a Batmobile, a Beige-wrapped Lamborghini Urus, and a matte black Aston Martin DBS.