ANTRIM COUNTY, Mich., (WPBN/WGTU) -- One grocery store is helping parents and caregivers provide early childhood learning through a scavenger hunt.

The Elk Rapids Village Market is partnering with Great Start Collaborative's 5toOne program to promote education in children ages 0-5.

Both caregivers and employees are encouraged to prompt kids as they walk around the market.

"We're so excited that the Village Market understands the importance of early brain development, to really embrace this as a community, and to show that it is every community's job to do what they can do to build young brains since 90% of all brain development happens by age five," said Great Start Traverse Bay's Co-Coordinator Missy Smith.

Inside the Village Market, signs have been placed all over the store that will prompt kids to build their vocabulary, recognize shapes, colors, sizes, and different relations and even prompt them to sing.