An in-store donation campaign geared towards helping paralyzed veterans is now underway.

Paralyzed Veterans of America, or PVA, has once again partnered with Food City and champion racecar driver Richard Petty.

Lisa Johnson, Special Events Manager for Food City, told News 5, until July 26, all donations made at Food City stores will go directly towards life altering PVA programs.

"It helps them receive the benefits that they deserve -- quality medical care, job training and opportunities for new careers, because when they come back, a lot of times they are not able to do the things that they've done in the past. This just opens up a new world for them."

Customers can select between $1, $3 and $5 donations at any Food City checkout, and it will be added to their store total.

The donation campaign will take place at all Food City stores across the southeast.

Last year, the campaign raised over $510,000.