The Keys Weekly Newspapers and Overseas Media Group recently hired Manuela Carrillo Mobley as director of sales, overseeing the locally owned companies’ sales teams spanning three offices in Tavernier, Marathon and Key West.
Originally from Caracas, Venezuela, Carrillo Mobley moved to the US in 2004. She studied marketing and advertising in Venezuela before she left due to political turmoil.
Carrillo Mobley went to a bilingual school in Venezuela and learned English before she came to the U.S. And that made things easier for her to find work opportunities in the U.S. She was hired at AT&T as a sales rep/customer service person.
She eventually became a regional manager at AT&T supporting the Florida Keys, south Miami, and Ft. Lauderdale markets. Carrillo Mobley said it was an incredible experience working with many different people with amazing talent.
After a few years, she opted to start a T-Mobile store. Carrillo Mobley decided to move to the Keys full time to run the store and it was successful for almost four years. During that time, she met her husband, Kit Carson Mobley, who now jokes about the day he “walked in for a cell phone and walked out with a girlfriend.”
Carrillo Mobley sold the T-Mobile store and went back to work with AT&T in Tavernier, where she stayed for a couple of years while finishing her studies with University of Miami in digital marketing.
“I wanted to find a way to mix my passion for coaching and helping people with my knowledge of marketing, advertising and sales,” she said. “That is where the director of sales role for Keys Weekly and OMG came in. Now I can integrate the best of both worlds with one big amazing company.”
Throughout her career, Carrillo Mobley managed multiple people from different backgrounds and diverse personalities. The most rewarding part of her career was seeing those sellers become managers and those managers become district managers.
Carrillo Mobley has two dogs, Neri and Capt. Jack, She loves hiking, road trips and camping with her husband. She also enjoys snorkeling and fishing, when she is not seasick.
“Manuela comes to us with an extensive background in management and team building, adding to our local principles of community involvement, customer service and results-driven marketing,” said The Weekly Newspapers partner, Britt Myers. “We pride ourselves on growing our media teams with locals who are engaged in our communities and the success of their peers. Manuela will be a fantastic addition to our three newspaper offices and the clients they serve, along with our digital media services at OMG (Overseas Media Group).”
Boasting the largest newspaper circulation in the Florida Keys, The Keys Weekly is the only locally-owned and operating publishing company covering all of Monroe County and the Florida Keys. With offices in Tavernier, Marathon and Key West, the company produces three weekly community newspapers, owns the premier news site in the Keys and publishes a myriad of magazines tailored to dining, leisure, boating, hurricane preparation, lobster mini-season and more. OMG is an adjoining arm to the parent company, Keys Weekly Media. OMG specializes in custom web development & design, social media strategies, SEO services, brand awareness, Google/search ranking optimization, paid search management, webpage audits and off-page optimization (link building).
