Media personality, content creator, sneaker lover, music enthusiast, and overall superhuman, Scottie Beam is never not working and has no plans on slowing down. I mean, with Scottie's schedule, it's easy to assume she's most likely overwhelmed and exhausted. But contrary to popular belief, Miss Scottie makes it all seem so easy and looks damned good doing it. Inspired and impressed, all I could think was, “HOW?!” So guess what? I went directly to the source to gain an understanding of how she navigates different realms seamlessly, her source of inspiration, and beyond her career; who is the Deanii “Scottie Beam” Scott?
If you're anything like me, it's almost impossible not to know of Scottie. Formally known as an infamous producer at Hot97 and co-host of REVOLT's State of the Culture talk show, the media mogul planted her feet right at the center of pop culture. With ample airtime, countless television appearances, and multiple modeling opportunities, it was only a matter of time before the Hot97 alum's style took the front seat. As a Bronx native, Scottie had an innate fashion sense. One day she's wearing a silk slip dress, and the next, she's in cargo pants. If you're one of her 184K followers, you're no stranger to the way Scottie puts it together. "I'm a girl with range, so I can do both. As someone raised around streetwear for so long, people forget [sometimes even I forget] that I'm alright in a dress." To showcase her versatility, lately, she's been leaning on two specific Black-owned brands, Hanifa and Joe Freshgoods. However, Scottie's style evolution wasn't a linear journey. Through therapy and practicing self-love, she's learned to put less pressure on how she presents herself to the world. Today, she's become genuinely comfortable showing up as her authentic self. "And as I got older, I realized this is how I want to dress... having several layers. I want to be multifaceted as far as style is concerned."
With her new sense of self, the opportunities came pouring in. She embraced her personal style and became a sneaker connoisseur, adding style and femininity to the world of sneakers. You might have seen Scottie's face on a Time Square Nike billboard or Footlocker campaign. When asked what she believed Black women add to the sneaker space, she replied, "We're doing something right because the world revolves around Black women setting trends. It has everything to do with Black women. We set the tone. Black women add the flare, color, and style to sneakers." Scottie is proud to be a Black woman. And she's proud to be the daughter of a proud Black woman.
Scottie gained a wealth of knowledge from her mother, Shaila Scott, a radio veteran. To this day, Scott is a midday radio personality for New York's 107.5 FM. "My mom has a work ethic like none other. I watched this woman for 30-plus years devote so much love and energy to what she does. Her passion exists and grows through radio. She touches the lives of her colleagues and people who have never met her," said Scottie. "So I try to do my best in my field, helping whomever I can help, whether I know them or not, by just speaking my truth. My mother is the first woman I know to do that." But don't get her wrong, working in a male-dominated industry, Scottie Beam has endured inevitable trials and tribulations along her career journey. However, she has a rather refreshing outlook on how to cope. In a clip from Scottie and Sylvia's Okay, Now Listen podcast, Scottie discussed the stigma of quitting. "I always say quitting a job does not mean that I quit at life. People have this idea that when you quit something, you quit you," said Scottie. "And it's like, no, I've only quit my journey here. I'm on a new path, which doesn't necessarily mean the end. It's never the end." When times get rough, Scottie simply chooses peace.
During our interview, Scottie was literally on set, shooting. And I couldn't help but ask when she possibly had time to recalibrate? It turns out that two major keys to her relaxation routine are monthly massages and stepping away from her cellphone. "I love a massage. I actually get a massage monthly. I work out a lot, so I don't play around with that. And I love to just let my phone die," said Scottie. "I know that's hard. I felt you cringed on the other line just now, but I promise you, if you just cut it off for two hours, you'll be fine." Scottie has found this method to calm her often anxious mind effortlessly. It's helped her realize that she doesn't always have to be "on''; she doesn't have to share what's happening at that very second.
"You can relax for two seconds and realize that this is something that doesn't even need to be posted right now. Savor the moment for a little bit longer. And then have everybody else love up on it a few weeks later." Once she's achieved peace of mind, physical self-care is just as important. Whether it be a long bath, spending extra time moisturizing, or a revitalizing face mask. Scottie's a huge fan of brands like Caudalie, Peter Thomas Roth, and Urban RX for the body. And as far as quick glam on the go, she's all about Ami Colé. It's the only make-up brand that Scottie is using at the moment; she swears by their skin-enhancing tint with a little bit of Nars concealer to seal the deal.
Another thing that keeps our booked and busy megastar up and running is the power of music. The only time Scottie isn't listening to music is when she's on the air. And in these unprecedented times, she's explicitly opting for songs that remind her of better days, such as classics by the late great Aretha Franklin and Nina Simone. She's also been revisiting moments that make her feel empowered by Beyoncé and DMX. "I go back to the ‘90s and early 2000s. Sometimes the ’60s and '70s, too, for that nostalgic feel. At this point, I suggest we all listen to music that makes us feel good," said Scottie. It's not that she isn't checking for the new artists of today; she just admires the craftsmanship of the oldies. She mentioned her excitement for the evolution of hip hop and R&B, "One of the things that I'm into is seeing artists begin to take their time with their music. Actually going out and experiencing life to return to music with a new perspective. I felt like we were living in an era where everybody was rushing their albums."
I couldn't agree more. It's time we all get to the root of what brings us happiness and welcome new perspectives to truly move forward. Continuing her “never not working” mantra, Scottie has a few things on the horizon, including those who inspire her the most. As a force in the industry, knocking down the doors, she plans to continue chasing her wildest dreams. Her next endeavors, she's extremely excited to see come into fruition. "I will say some exciting things are happening for Sundays At Scotties as well as Sylvia and I's podcast. I even have something cooking up with my mom that I'm looking forward to."
So who is Scottie Beam, you ask? A woman whose passion continues to speak through her work, building a legacy she hopes will elevate those coming after her.
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