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A visit to Golf Pride’s new Pinehurst Headquarters

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Golf Pride has been making golf grips since 1949 and is now the No. 1 grip brand in golf. Rubber grips were rare back when Thomas L. Fawick figured out that rubber could be superior substitute to leather. Fast forward 73 years and the Golf Pride team, including president Jamie Ledford, are welcoming in a new era in golf grips as well as a new headquarters in North Carolina. The new building is located in the iconic Pinehurst Resort, one of the iconic destinations for golf in the United States. Jamie explained how Pinehurst was such an easy choice since the golf world revolves around the community here.

The new Golf Pride building was designed to fit into the Pinehurst Resort with its style and location. Jamie explained how they went to great lengths, including working with the people at Pinehurst, in order to create a timeless look. If the Golf Pride logo wasn’t on the outside of the building you would think you were pulling up to the clubhouse of a private club. The off-white brick, large windows, and dark brown timbers welcome you in to the front door and reception lobby.

The building looks small and quaint from the front, but what you don’t see is what Ledford is so proud ofL a retail store, expansive office space, and a whole prototype facility behind the facade. I was lucky enough to get the full tour and what you don’t see is very impressive. From the large employee lounge to the 9-hole putting course that is built into the floor, it is modern and exciting to be in.

Bringing golfers into the world of Golf Pride is one of Ledford biggest opportunities and you can see his excitement when he showed off the new Golf Pride Retail Lab. This part of the building is where a regular golfer like you and I can walk in and get a new set of grips installed while you wait. The Retail Lab will have all the Golf Pride grips on display as well as full-time employees to educate you on anything you would like to know about grips. As a person who has installed a lot of grips in his day, the new Retail Lab doesn’t have the lingering smell of grip solvent yet! A large counter with stools surrounds a gripping station where you can take a seat and watch your favorite clubs get paired with your favorite Golf Pride grips.

Ledford was also very excited to show off another room near the front of the building that is dedicated to a new endeavor for Golf Pride, data collection. Golf Pride has brought in a new engineer to specifically start collecting data on grips. Ledford explained that this process is in its infancy and they don’t yet have many details they can share. Collecting this data will of course influence future products and also provide more opportunity to educate golfers on their grip and regripping needs.

Speaking of new products, the new CPX grip is the first grip to be released in the new headquarters. We got a tour of the prototype facility in the rear of the building and Golf Pride has diverse collection of machinery there. They have some cutting edge machines, that I can’t talk about, working on some of the latest ideas and designs. Right next to those are machines that have been producing grips for decades. It is here were they are creating brand new designs in small batches as well as mimic the high capacity manufacturing methods to ensure that each grip will meet their high quality standards.

Golf Pride knows that being the No. 1 grip in golf isn’t something that just happens by accident and keeping that title takes evolution. Ledford and his team are committed to making the best grips for golfers on all levels and their new headquarters is offering them a place to take that to a new level.

 

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I have been an employee at GolfWRX since 2016. In that time I have been helping create content on GolfWRX Radio, GolfWRX YouTube, as well as writing for the front page. Self-proclaimed gear junkie who loves all sorts of golf equipment as well as building golf clubs!

1 Comment

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  1. Sticky

    Jun 27, 2022 at 9:05 pm

    I like their products a lot, but they really, really need to get the logo out of the way. I hate having to compromise the grip when putting anything, namely a right thumb, on a slippery “G”.

    Picky, but ¯\_(?)_/¯

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Whats in the Bag

WITB Time Machine: Danny Willett’s winning WITB, 2016 Masters

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Driver: Callaway XR 16 (9 degrees)
Shaft: Mitsubishi Rayon Diamana W-Series 60 X
Length: 45.5 inches

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3-wood: Callaway XR 16 (15 degrees)
Shaft: Mitsubishi Rayon Diamana W-Series 70X

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5-wood: Callaway XR 16 (19 degrees)
Shaft: Mitsubishi Rayon Diamana W-Series 80X

Irons: Callaway Apex UT (2, 4), Callaway Apex Pro (5-9)
Shaft: True Temper Dynamic Gold X100 Superlite

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Wedges: Callaway Mack Daddy 2 (47-11 S-Grind) Callaway Mack Daddy 2 Tour Grind (54-11, 58-9)
Shaft: True Temper Dynamic Gold X100 Superlite

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Putter: Odyssey Versa #1 Wide (WBW)
Lie angle: 71 degrees

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Ball: Callaway Speed Regime SR-3

Check out more photos of Willett’s equipment from 2016 here.

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Project X Denali Blue, Black shaft Review – Club Junkie Review

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Originally, Project X was known for low-spin steel iron shafts. However, the company might now be known for wood shafts. Denali is the newest line of graphite shafts from Project X. With the Denali line, the company focuses on feel as well as performance.

There are two profiles in the Denali line, Blue and Black, to fit different launch windows. Denali Blue is the mid-launch and mid-spin profile for players who are looking for a little added launch and Denali Black is designed for low-launch and low-spin. Both models are going to offer you a smooth feel and accuracy.

For a full in-depth review check out the Club Junkie podcast on all podcast streaming platforms and on YouTube.

Project X Denali Blue

I typically fit better into mid-launch shafts, as I don’t hit a very high ball so the Denali Blue was the model I was more excited to try. Out of the box, the shaft looks great and from a distance, it is almost hard to tell the dark blue from the Denali Black. With a logo down install of the shaft, you don’t have anything to distract your eyes, just a clean look with the transition from the white and silver handle section to the dark navy mid and tip.

Out on the course, the Blue offers a very smooth feel that gives you a good kick at impact. The shaft loads easily and you can feel the slightly softer handle section compared to the HZRDUS lineup. This gives the shaft a really good feel of it loading on the transition to the downswing, and as your hands get to impact, the Denali Blue keeps going for a nice, strong kick.

Denali Blue is easy to square up at impact and even turn over to hit it straight or just little draws and most of the flex of the shaft feels like it happens right around where the paint changes from silver to blue. The Blue launches easily and produces what I consider a true mid-flight with the driver. While it is listed as mid-spin, I never noticed any type of rise in my drives. Drives that I didn’t hit perfectly were met with good stability and a ball that stayed online well.

Project X Denali Black

When you hold the Denali Black in your hands you can tell it is a more stout shaft compared to its Blue sibling by just trying to bend it. While the handle feels close to the Blue in terms of stiffness, you can tell the tip is much stiffer when you swing it.

Denali Black definitely takes a little more power to load it but the shaft is still smooth and doesn’t give you any harsh vibrations. Where the Blue kicks hard at impact, the Black holds on a little and feels like keeps you in control even on swings that you try and put a little extra effort into. The stiff tip section also makes it a little harder to square up at impact and for some players could take away a little of the draw from their shot.

Launch is lower and more penetrating compared to the Blue and produces a boring, flat trajectory. Shots into the wind don’t rise or spin up, proving that the spin stays down. Like its mid-launch sibling, the Black is very stable and mishits and keeps the ball on a straighter line. Shots low off the face don’t get very high up in the air, but the low spin properties get the ball out there farther than you would expect. For being such a stout shaft, the feel is very good, and the Denali Black does keep harsh vibrations from your hands.

Overall the Project X Denali Blue and Black are great additions to the line of popular wood shafts. If you are looking for good feel and solid performance the Denali line is worth trying out with your swing. Choose Blue for mid-launch and mid-spin or Black for lower launch and low spin.

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What we know about Bryson DeChambeau’s 3D-printed Avoda irons

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Bryson DeChambeau fired an opening-round 7-under 65 at Augusta National, hitting an impressive 15 of 18 greens in regulation in the process. Golf’s mad scientist’s play grabbed headlines and so too did his equipment. In place of the Ping i230 irons he had in the bag last week for LIV Golf’s Miami event, DeChambeau is gaming a prototype 5-PW set of irons from little-known direct-to-consumer manufacturer Avoda.

What is Avoda Golf?

Founded by Tom Bailey, also a Mike Schy student like Bryson DeChambeau, Avoda Golf is a direct-to-consumer golf equipment company that currently manufactures both single and variable-length irons in one model that are available for pre-order.

What irons is Bryson DeChambeau playing?

Per multiple reports, DeChambeau is playing a custom-designed set of single-length irons that incorporate bulge and roll into the face design. The two-piece 3D-printed irons were reportedly only approved for play by the USGA this week, according to Golfweek’s Adam Schupak.

Regarding the irons, DeChambeau told Golf Channel the irons’ performance on mishits was the determining factor in putting them in play this week. “When I mishit on the toe or the heel,” DeChambeau said. “It seems to fly a lot straighter for me and that’s what has allowed me to be more comfortable over the ball.”

What can we tell about the design of the clubs?

These days, it is a little hard to speculate on what is under the hood with so many hollow body irons. DeChambeau’s irons look to be hollow on the lower section as they do flare back a decent amount. That “muscle” on the back also looks to be fairly low on the iron head, but we can assume that is progressive through the set, moving up higher in the short irons.

A screw out on the toe is probably used to seal up the hollow cavity and used as a weight to dial in the swing weight of the club. From pictures, it is hard to tell but the sole looks to have a little curve from heel to toe while also having some sharper angles on them. A more boxy and sharper toe section looks to be the design that suits Bryson’s eye based on the irons he has gravitated toward recently.

What are bulge and roll, again?

Two types of curvature in a club face, traditionally incorporated only in wood design. Bulge is heel-toe curvature. Roll is crown-sole curvature. Both design elements are designed to mitigate gear effect on off-center strikes and produce shots that finish closer to the intended target line. (GolfTec has an excellent overview of bulge and roll with some handy GIFs for the visual learner)

What else is in DeChambeau’s bag?

Accompanying his traditional Sik putter, Bryson builds his set with a Ping Glide 4.0 wedges, a Krank Formula Fire driver and 5-wood, and a TaylorMade BRNR Mini Driver, all with LA Golf graphite shafts.

 

 

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