The flash-drive looking e-cigarette that has been extremely popular among America's youth could soon be banned in the US following a recent order by the US Food and Drug Administration.
However, on Friday, a federal court temporarily blocked that order from taking place after the company filed an emergency motion.
Zach Forsythe, owner of Buds Smoke and Vape in Jefferson City, said the writing has been on the wall for some time.
"Juul was a 40 billion dollar company in 2019; they went to 5 billion. So, vape shops have been kind of preparing to get rid of Juul for a long time ever since they caught fire back then, so personally, it won't affect me too much right now," he said.
District Manager Brandi Blackwell for fellow smoke shop We B Smokin and Drinkin sang to the same tune as Forsythe, saying in a statement "Juul sales actually declined way back when they got rid of the flavors. So it will not effect our sales much at all. Vuse and loon are our top sellers and were not affected in this ban, so I don't think this will hurt us at all."
Forsythe said he is considering adding Vuse inventory, but admits that it doesn't differ much from Juul.
"It is the same system, it's a little device and a disposable pod, just same kind of idea," he said.
Forsythe added that he believes Juul got in trouble because they were getting accused of marketing to younger people. Additionally, in a late April announcement, the FDA proposed rules to ban the manufacture and sale of menthol cigarettes and flavored cigars, muddying the waters for flavored smoking products in the vaping industry.
"I am slightly worried; we just opened not too long ago, and I don't want them to push it too far and get rid of all vape juices and things like that," he said.