Target’s Circle Week Returns to Compete with Amazon’s Prime Big Deal Days in October

From Oct. 1-7, the retailer's fall shopping event kicks off three days before Amazon's two-day sale — here's everything you need to know before you shop.

By Danielle Directo-Meston

September 30, 2023 12:43AM PDT

Courtesy of Target

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Target is keeping its eye on the summer sale bullseye with its own seven-day shopping event to rival Amazon Prime Big Deal Days. The Minneapolis-based mass retailer’s Circle Week runs from Oct. 1-7, five days longer than Amazon’s 48-hour event.

Available to members of Target’s free-to-join Circle loyalty program, the weeklong savings event promises up to 40 percent off storewide and is among the Prime Day alternative sales hoping to attract discount-seeking shoppers away from Amazon this fall. The fall sale includes 50 percent off Shipt memberships (Target’s on-demand delivery service) and will kick off Target’s Deal of the Day, which runs through Dec. 24.

When Is Target Circle Week 2023?

Target Circle Week starts Sunday, Oct. 1, and ends Saturday, Oct. 7, and takes place in stores, online at Target.com and on the retailer’s app.

How to Shop Target Circle Week 2023

Unlike Amazon Prime Big Deal Days, you don’t need to buy a membership to shop the Target Circle Week sale — the retailer’s Circle program is free to join and includes access to all of the deals. That means it’s also not required to have a Target RedCard debit or credit card in order to shop the weeklong event, although cardholders do get the extra 5 percent discount.

The Best Deals to Shop at Target Circle Week 2023

Ahead of the holiday shopping season, Circle members save $10 or $25 when they spend $50 or $100 on toys. Shoppers also get a $15 gift card on purchases of $50 or more on household essentials and a $5 gift card on beauty and health purchases of $25 and up or on Ulta Beauty purchases of $40 and up.

Target Circle members also qualify for bonus earnings during the seven-day shopping event. The retailer’s convenient same-day services allow you to stock up on web-only deals at home for in-store or Drive Up pickup, so you can save time when you fill your IRL cart on promos available in stores only. Another option is to get your order delivered via a Shipt membership (reg. $99 per year), which will be half off for new members during Target Circle Week.

$130 for Beats Solo3 rose gold headphones (reg. $200)
Up to $175 off select Apple products
$500 off Apple iPad Air 5th gen 64 GB (reg. $600)
Up to 40 percent off kitchen items
Up to 40 percent off floor care items
30 percent off women’s sweaters, denim, jewelry, accessories and shoes
30 percent off select Halloween costumes and accessories
20 percent off bedding and bath items
20 percent off select diapers and wipes
20 percent off select grocery including cereal, granola and coffee
20 percent select books and movies
20 percent off Tripadvisor Things to Do

Stay tuned for more of the best deals in every category to shop during Target Circle Week 2023, and see more of this year’s Amazon Prime Day alternative sales here.