SMS fundraising is a unique way to raise money that can complement your everyday fundraising efforts in a variety of ways. However, it’s hard to imagine how SMS fundraising might fit into your overall online fundraising strategy.
Things like text-to-give don’t make much sense if you’re already on a nonprofit’s website, right?
So, how do you successfully execute SMS fundraising through text gifts? Here are four critical tips to implement in your fundraising strategy.
1. Put Your SMS Fundraising Number in Print Ads
They say print is dead, but “they” are not in the fundraising world. Print ads, when placed in the right spots, can be useful for fundraisers.
Print is also the perfect place for a text-to-give campaign. Rather than directing people to a website, where they either have to type in a landing page URL or navigate to a new page, donors can give much more quickly through SMS.
2. Include Text-to-Give Options at Events
Another perfect place for SMS fundraising is an event. Events usually also have printed materials displaying information about the schedule, social tags, and how to support the organization.
Use a text-to-give number on these materials to increase overall fundraising revenue at your events as well.
3. Add a Text-to-Give Option to Direct Mail Letters
If you regularly send annual appeals or impact letters to your donors via direct mail, this is also a good opportunity to implement SMS fundraising.
You should always include your website here as well, but SMS giving might be the easier path for many of your supporters.
4. Display Your SMS Giving Information on a Billboard
Last, but not least, invest in a billboard! If your organization is local or regional, a billboard advertisement displaying a SMS fundraising campaign will have a big impact.
The billboard can help your brand reach more people. Plus, making it easy to give right away will naturally increase your fundraising revenue.
How Will You Implement SMS Fundraising?
In the current state of the world, there aren’t many places left for SMS fundraising, but it is still a great tool to use. Especially, in print.
Where will you implement text-to-give?
Amplify your fundraising with a GiveWP Plan
About the Author
