Woman Getting Nearly $700 Worth of Ulta Items for 34 Cents Gets 19M Views

The internet is wowed by a woman's viral video where she is able to get almost $700 worth of Ulta items for only 34 cents.

A TikTok has gained a huge amount of popularity and was uploaded by Dayanara Herrera—who uses the username @dayanara.herrera5—that has been viewed 19.4 million times and has 3.4 million likes.

"The ulta points system>>> WHO WANT A HAUL," she captioned the video.

As seen in the viral post, Herrera records the credit card machine as her total is $677.64. The employee reduced it with a 20 percent coupon, which brought the price down to $542.07. After that, the employee used Herrera's Ulta reward points which brought the price down to 34 cents.

Many other TikTok users were quick to comment their thoughts.

"gurl ulta has the best point system.. if y'all don't have loyalty what you doin gurl," one wrote.

"how do i only ever have $3 worth of points," another questioned.

A TikTok user said, "I RAN to go check how many points I had... $3 worth."

"ulta employee here SIGN UP FOR LOYALTY," one urged.

Another user admitted, "I've never been able to save more than $100 worth of points I just have to use them."

A TikToker explained, "I bought the entire dyson air wrap set with my points, and still had enough leftover to buy a second one if I wanted."

An alleged ex-employee gave some advice: "get the ulta app & take advantage of the '2x-5x the points' on select products! also, save your points for as long as you can!"

woman used Ulta points spent 34 cents
A woman shares a video of her spending almost $700 worth of Ulta products and only spending 34 cents with her rewards points. Jeremy Moeller/Getty Images

In a follow-up video, Herrera showed off all the items she purchased including skincare, hair and makeup products as well as perfume.

In another recent video, she explains how she got all of the products with her rewards points.

"First things first, you do have to download the Ulta app but it's really convenient because when you do you can see your points," she showed a screenshot of her points page.

She explained that viewers can look at all of the offers that Ulta has and activate them to get points faster.

"If you are a regular member your points will expire so I would recommend you do use them up. Unless you want to become and diamond or platinum member. If you do become a diamond or platinum your points will never expire," she said.

To become a diamond or platinum member, you must spend a certain amount within a year. To reach platinum status, you must spend $500 in a year. For diamond status, you must spend $1200 in a year.

Herrera also suggests getting an Ulta credit card, "I also did get approved for the Mastercard and that gave me a 20 percent off. If you wanna apply for that there's two cards a regular Ulta card and the Mastercard that you can use outside of Ulta and still get points for Ulta. But the APR rates are horrible, so, just take that in mind."

She also explained that the Mastercard gives its users double the points.

Newsweek reached out to Herrera for comment.

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About the writer


Ashley Gale is a Newsweek reporter based in Philadelphia, Pennsylvania. Her focus is reporting on trends. She has covered trends, ... Read more

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