The brewer of Samuel Adams is extending its reach beyond the alcohol market. Boston Beer Company said Monday that it is preparing a new line of cannabis-infused ice teas to hit shelves this summer.
Brewed in Canada, “TeaPot” will hit the market in selected Canadian provinces in July.
The inaugural release will be “Good Day Iced Tea,” brewed from lemon black tea and infused with Pedro’s Sweet Sativa, a cannabis strain grown in Ontario. Each 12-ounce can will hold five milligrams of THC, the main active ingredient in marijuana.
Boston Beer Company said it intends to expand the available varieties in the coming months, with each one brewed for minimal cannabis taste or aroma.
“TeaPot purposefully pairs the right tea with the right pot for the right occasion,” said Paul Weaver, the company’s head of cannabis. “Each can is precisely dosed for social gatherings with friends and family. We think TeaPot is the best-tasting cannabis beverage on the market, and we can’t wait for people to try it — we think they’ll agree.”
The teas will first hit the market in Canada, where their cannabis contents are legal, though the Boston Beer Company said it is eyeing an expansion into the United States once weed becomes legal at the federal level.
The company also said it believes it is the first major, publicly-traded alcohol and beverage company to launch a marijuana brand.
“We’re encouraged by the continued growth of the cannabis beverage category and we believe it’s one of the next innovation frontiers,” Dave Burwick, Boston Beer Company CEO, said. “As we await further progress on U.S. regulations, we’ll continue to develop an exciting product pipeline in the federally regulated market of Canada.”
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