The Steubenville chapter of the NAACP and the owners of the McDonald’s on Sunset Boulevard have released a joint statement after both parties met to discuss and investigate an alleged racist incident that took place at the restaurant in April.
The recently released joint statement reads in part - "The NAACP-Steubenville branch and Tomtreyco McDonald’s have recently met to discuss the investigation into the alleged racially charged incident. With full transparency, we agree there is not enough evidence to take further action."
"They went right to the top and brought in some of their heavy hitters, so to speak, came to the table and we were impressed that they actually sent people that were decision makers,” Steubenville NAACP President Mike McIntyre said.
Police officers were called to the restaurant shortly after 4 p.m. on April 7. The report shows store management said a large group of kids went outside to fight or watch a fight, but no indication of a fight taking place is in the report. Eventually, the restaurant personnel asked the group to leave the premises. The juveniles said a restaurant supervisor told the kids to “go pick cotton.”
Just hours after the report was made, Tom Locke, the owner and operator of the Sunset Boulevard McDonald’s, issued a statement pledging to investigate the matter, while condemning any form of that behavior.
"The statement was key because that's what we used to judge the future talks, and if they demonstrated what they had we felt that we had a partner in finding a solution to this problem an answer and find out what happened,” McIntyre said.
The joint statement goes on to read that “At the recommendation of the NAACP-Steubenville branch, Tomtreyco McDonald’s will hold cultural sensitivity training for its management team in the near future. Leadership at the NAACP-Steubenville branch is optimistic this will lead to better communication and demonstrate Tomtreyco’s commitment to a stance of ‘no tolerance’ for racial and cultural insensitivity."
"The whole community needs that, including myself,” McIntyre said. “it's a continuous process. Sensitivity training is basically saying that we're a diverse culture and that we need to understand that there are diverse opinions and diverse traditions."
Both groups are committed to continued work in the community.
"Training and understanding that, training is kind of a word I don't like to use, we need, I like to call it, a rap session if we've going to work together to understand that we don't need little things to get in the way,” McIntyre said.