For the better part of six years, Performance Boat Center in Osage Beach, Mo., has been selling outboard engine-powered catamarans under the Wright Performance banner. The name combined two entities, Doug Wright Designs/High-Tech Composites, and Performance Boat Center, and the cats have been hot-sellers for the multi-brand dealership, which also carries the MTI and Sunsation Boats lines.
With all the recent changes in the marketplace, including the 60-percent ownership change at Doug Wright/Advanced Composites earlier this month, Performance Boat Center owners Mark Waddington and Brett Manire are making a significant change of their own.
Now, the Wright Performance handle is gone, replaced by Performance Powerboats for all catamarans completed in house at the dealership, which just started construction of a new 30,000-square-foot storage facility and has 80-plus boats registered—a new event record—for this Saturday’s Spring Fun Run.
“We see ourselves expanding and adding models that won’t necessarily be associated with High-Tech Composites,” Waddington explained in a telephone interview [last week]. “We are still going to work with their owners and they are going to continue to source us. But we also are working on some other models and we’ll make an announcement on that in the next couple of months.”
...There's a lot more to this story! Keep reading at SpeedOnTheWater.com.
