fragment design Steps Into the World of Pastries With Branded Macarons
In collaboration with NF and PIERRE HERMÉ PARIS Aoyama.
Following a collaboration with HEYTEA in April, Hiroshi Fujiwara‘s fragment design has announced that it will be venturing into the world of pastries, joining forces with Ichiro Yamaguchi’s media company NF (Night Fishing) and the renowned Pierre Hermé patisserie in Aoyama, Japan to deliver custom-branded macarons.
The goods arrive in a rectangular black box displaying an arrangement of fragment design motifs and joint “NFGRMT” logos. Inside are a trio of unique macarons presented in neutral tones featuring the logos of each collaborator. With collaborations earlier this year involving the likes of Leica, UNICO, Tokyo Drive Car Club, and Pokémon, this latest edible offering adds to the list of cross-disciplinary projects pursued by Fujiwara’s fragment design as we approach the midway mark of 2022.
The NFRGMT pastries will be available at Pierre Hermé Paris Aoyama from May 26-28 with more details to be announced on May 19 via the PHP Aoyama Twitter page.
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Elsewhere, Café Kitsuné opens in Boerum Hill, Brooklyn.
