New Balance Celebrates Grey Day With Three Heritage Silhouettes
Introducing eco-friendly iterations of the 327, 57/40, and XC-72.
For this year’s annual “Grey Day” celebrations, New Balance pays tribute to the signature colorway the brand is known for through a trio of tonal heritage models. The upcoming “Grey Day” pack includes the 327, 57/40, and XC-72 silhouettes which are introduced under the campaign moniker “Worn by anyone,” highlighting the versatility and forward-thinking nature of the sneakers.
Leading the collection is the New Balance 327, which was first popularized in 2020 via Charaf Tajer’s Casablanca collaboration. The sneakers arrive in mesh and suede uppers with an oversized metallic silver “N” logo running across the laterals. A widened white geometric midsole and black traction outsoles complete the pairs.
Next up is the 54/70, a hybrid lifestyle runner unveiled in 2021. The sneaker is featured in a creamy mix of nylon, mesh, and suede with stacked wavy midsoles and black rubber outsoles. Rounding out the collection is the rugged XC-72 silhouette which draws inspiration from the world racing and concept cars from the ’70s. The streamlined design incorporates a heavily texturized outsole that extends over the mudguard and tire-like overlays across the heel counter.
All three silhouettes feature bright green insoles that indicate their involvement in New Balance’s newly established Green Leaf Standard. The initiative highlights the use of environmentally preferred materials with uppers featuring more than 50 percent recycled or organic materials.
“The goal was to represent the full spectrum of warm and cool greys while incorporating some more sustainable materials,” said NB product manager, Paul Kaseumsouk in a statement. “They’re inspired by the past but not bound by its limitations.”
The Grey Day pack sneakers are now available on the New Balance website for buyers in the Asia Pacific and Latin America. A release date is set for May 21 for the U.S. and Europe with prices ranging from $85 to $120 USD.
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