Burger King will roll out a new breakfast menu item nationwide tomorrow

BURGER King is continuing to beef up its breakfast menu.

While many fast food joints have their sights set on chicken sandwiches, Burger King remains focused on the first meal of the day.

The brand's newest introduction to the morning menu is the Cheesy Breakfast Melt.

Each sandwich comes with an egg and two slices of American cheese on toasted round bread.

Customers can choose sausage, bacon, or Black Forest ham to round out their sandwich, according to Chew Boom.

Burger King brought melts to the menu in March with three variations of Whoppers.

Breakfast melts will use the same bread as the Whopper melts.

The Cheesy Breakfast Melts will be available in participating BK locations across the country starting this week.

Fast food breakfast wars

Burger King remains one of the most popular fast food chains in the US, but its losing ground to competitors in recent years.

Despite launching a breakfast menu in 2014, BK is lagging behind new and old foes for morning sales.

McDonald's has been serving breakfast since 1972 and has long been the dominant morning fast food destination.

Wendy's unveiled a nationwide breakfast menu in March 2020, which initially struggled to gain traction as the pandemic closed businesses.

The chain has since expanded its morning offerings and become a popular breakfast option.

President and CEO Todd A. Penegor announced on Wendy's 2021 third-quarter earnings call that the brand was third among fast food chains in breakfast customers just 18 months after its morning menu launch.

By March, Wendy's was poised to overtake BK and become the second-largest fast food breakfast provider behind McDonald's, CNBC reported.

With its new line of breakfast melts, Burger King hopes to regain its footing and keep pace with Wendy's surging breakfast sales.

The Sun compiled a list of major changes coming to fast food menus this spring.

Plus, here are six tricks to save at fast-food chains.