Too Long; Didn't Read
A homepage is the starting point for pretty much all of the content on your website. Landing pages are focalized pages that are designed specifically for a particular campaign. The more targeted and customized your page is, the more irresistible the ad is to your target audience. Focus on a goal is the most critical factor that can impact the effectiveness of your landing page. Your homepage is there to build trust, not to convert leads, so focus on a specific goal at the end of the page. If you're using a full conversion, if you’re using a bucket of holes, you won’t know exactly which spot your audience will go to.