'Beef: it's what Nebraska does': Gov. Pete Ricketts declares May as 'beef month' for the state
"Beef: it's what Nebraska does," according to Gov. Pete Ricketts.
He took time Monday to proclaim May as "beef month" for Nebraska and said beef is the state's largest industry.
Ricketts said it brings in $10 billion in cash receipts every year. And last year, the state exported a record $1.8 billion worth of beef — 25% higher than the previous record in 2018.
With the drought, inflation and supply chain issues, Ricketts acknowledged possible challenges for the beef industry.
"We're just going to have to continue to manage this, that's what our farmers and ranchers do. They go through good times, they go through bad times, they figure out how to overcome obstacles," Ricketts said.
He encouraged people to support the beef industry by taking part in the "beef passport" program.
From now through September, purchase any beef menu item at participating restaurants. You can find more information here.