Call it Skims for hims.
Kim Kardashian recently told E! News that her boyfriend, Pete Davidson, is a big fan of her shapewear and underwear line.
“[Pete] has the Boyfriend Collection,” she said. “The shirts and T-shirts and underwear. Super comfy. Every guy enjoys it. It’s the most soft and comfy ever.”
Davidson, 28, isn’t totally new to the world of Skims; at his birthday party last November, the “SNL” star posed with Kardashian, 41, and Kris Jenner in matching flannel pajamas from the brand.
But now, it seems he’s fully incorporated his girlfriend’s designs into his new and improved closet.
Billed as a range that’s “borrowed from the boys [but] made for you,” Skims’ Boyfriend Collection includes unisex T-shirts, tanks and boxer shorts, all available in sizes XXS to 4X. Prices range from $26 to $48.
Launched in 2019 with a slew of inclusive shapewear styles, Skims has since expanded to offer loungewear, lingerie, pajamas — and most recently, swimwear. In January 2022, the brand was valued at $3.2 billion.
Skims has plenty of famous fans besides Davidson; Heidi Klum, Julia Fox, Gwyneth Paltrow and even Martha Stewart have all shown their support for the label.
And with a dedicated men’s collection on the horizon — Kardashian said in 2019 that she’d “love” to make styles for guys — we’re guessing Skims might soon be a hit with many more dudes, too.
