STRAITS OF MACKINAC, Mich., (WPBN/WGTU) -- Star Line Mackinac Island Ferry announced plans Wednesday to change its name to Mackinac Island Ferry Company and introduced a new logo for the new brand, which will be fully rolled out by the end of 2023.
During this transition, the company will be referred to as Star Line Mackinac Island Ferry Company.
“The new name is easily recognizable to our customers and, while our name will change, we continue to be committed to providing the same great service, enjoyable rides and on time arrivals and departures that our guests have become accustomed to,” said Jerry Fetty, CEO of Mackinac Island Ferry Company. “This collection of Mackinac Island Ferry companies has been a prominent group of legacy Michigan brands since 1878. From a business perspective, the strategic name change is a result of their accumulation under one company, allowing us to leverage a single brand name.”