Lisa Rinna’s beauty empire is a family affair these days.
Rinna Beauty, which the 58-year-old launched in December 2020, offers fans the chance to recreate her famous lips with a variety of glosses, lipsticks, lip liners and — available today in six shades — a lip plumper.
The “Real Housewives of Beverly Hills” star tells Page Six Style that it would’ve been “stupid” not to offer a formula that increases volume, as her Larger Than Life Lip Plumper ($24) has been clinically proven to do.
Another savvy business move? Involving model daughters Amelia and Delilah Hamlin in her beauty business.
While Amelia, 20, formulated a trio of rosy products (and twinned with her mom in leather and denim to promote them) in November 2021, Rinna tells us to expect 23-year-old Delilah’s collaboration soon.
“They both did it and it wasn’t difficult at all. It was so easy because I just said, ‘Pick your favorite lip color and lipstick and gloss and your favorite pencil.’ And then we just made it. Like they just said, ‘This is what I want.’ And they made it,” Rinna says.
“So it was really easy — really, really easy.”
Rinna Beauty Larger Than Life Lip Plumper ($24)
Convincing husband Harry Hamlin to get heavily involved, on the other hand, has proved to be more of a challenge. Though he recently served as a tester for Rinna Beauty’s Big Stick Energy Lip Enhancer ($22), something bigger may be in the works.
“You know, I that is a good idea and could very easily happen. I think I could do it. I have a feeling I could make that happen,” Rinna says of a possible collab with her spouse.
As for expanding her makeup brand beyond lips? The actress tells us to expect eye products this fall.
Hopefully Harry is ready for his close-up.