Jimmy Choo is branching out into the jewellery world for the first time. The luxury footwear brand, which has already ventured into eyewear, handbag, make-up and fragrance categories, is now expanding its repertoire once more.
The debut fashion jewellery collection, which is crafted in Italy, features bracelets, earrings, necklaces, rings and anklets. As you might expect from the popular label, the collection is heavy on the glamour; these are jewels for making a statement in.
"It felt like the perfect time to launch this collection,” said Choi, explaining that it is designed to be a seamless extension of the brand's existing accessories lines. "Our shoes and bags are often seen as items of jewellery that adorn the feet, wrists and hands and the jewellery collection is a natural extension of this.”
The range, which Choi hopes captures the “visual DNA” of the brand, takes its inspiration from four of Jimmy Choo's signature design codes: crystals, pearls, monograms and stars.
The collection of statement pieces are designed to be timeless, but with a very Jimmy Choo twist - from the JC Star Studs which are encrusted with Swarovski crystals, to the JC Pearl Cuff which features a classic gold-finish bracelet adorned with glossy pearls. “It’s a collection of key pieces that will be treasured,” explains Choi.
Other highlights include the JC Multi-Pearl Ring, which gives the appearance of wearing multiple stacking rings at once; the dramatic Fringe Ear Cuff, with its cascading crystal chains; and the delicate JC Pearl Studs, which feature a subtle 'JC' logo in gold.
“For me the most important creative elements that make Jimmy Choo are light, fantasy and design expertise,” says Choi. “The collection pinpoints the fundamental visual DNA of our brand. Our essence.”
Jimmy Choo jewellery
Fringe ear cuff
£350
Pearl studs
£165
Chain necklace
£525
Multi-pearl ring
£275
The Jimmy Choo Jewellery Collection is available in stores globally and online now at jimmychoo.com.
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