Long before social media had influencers raving about their recommendations on various platforms, Ju Ji Hyun once proved her supremacy after beauty and makeup products sold like hotcakes because of her.
There’s no denying that this K-drama royalty is one of the most beautiful faces in Hallyu.
Even at 40, The Legend of the Blue Sea star exudes youthful and timeless beauty; this is also the reason why viewers see the actress as their beauty and fashion inspiration, hence wanting to copy her style.
Interestingly, one makeup product immediately sold out after seeing it on the Hallyu queen.
Jun Ji Hyun Makeup: The Exact Lipstick She Wore in My Love From the Star
The rom-com series My Love From the Star earned major buzz after it premiered in 2013.
Fans were crazy about Jun Ji Hyun’s beauty even the lipstick that she used in one of the episodes sparked a frenzy.
Per Korea Herald, Rouge Pur Couture Vernis A Levres Glossy Stain 105 and Rouge Pur Couture 52, both have the coral shade similar to Jun Ji Hyun’s makeup, flew off the shelves in a snap.
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Not YSL but AmorePacific
The Jun Ji Hyun effect helped the brand boost its sales after fans went crazy to get first dibs on the product; unfortunately, an industry source told the outlet that it wasn't from YSL.
The said makeup brand was Korea’s largest beauty brand, AmorePacific, who spent millions sponsoring the K-drama and reportedly “considered filing a lawsuit against YSL.”
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