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Detroit's Joe Louis fist inspired GM's 'homicidal' Sierra truck

February 22, 2022, 11:26 PM
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Those big ass GMC Sierra HD trucks are getting guff online this week as the type of vehicle that could easily kill a kid.

The source of the now-viral Twitter critique is a New Orleans dad who says that at 4 feet tall, his daughter only comes up to the logo on the grill of the vehicle, which is in its third model year.  

His assertion is that with visibility so limited, an accident can easily happen, and "there's no surving" the impact of a truck that size.

In 2018, the Free Press reported that SUVs are twice more lethal to pedestrians than cars, due in part to their higher front-end profiles.

The jumbo-sized General Motors truck was reportedly conceived of by designer Karan Moorjani, a full grown man who struggles to comfortably prop his arm on the hood.

His inspiration for what the New Orleans dad calls an "assault vehicle" with "homicidal intent" is reportedly a Detroit landmark that before today we might have described as iconic.

Here's Moorjani talking to Muscle Cars and Trucks in 2019:

“I remember wanting it to make it feel very locomotive… my first week in Detroit I was driving through downtown and seeing the fist of Joe Louis, and remember thinking that’s what this truck should look like – a massive fist moving through the air.”

... we spent a lot of time making sure that when you stand in front of this thing it looks like it’s going to come get you. It’s got that pissed-off feel, but not in a boyish way, still looking mature. It just had to have that imposing look,” explained the GM designer.

The concern, of course, may fall on deaf ears in Detroit, where there's reverence for death machines manufactured by our local automakers. Look no further than the Dodge Charger.



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