Alan Reed
Director, West Coast Media Sales at Bent Pixels
Website Address: https://www.bentpixels.com/
Each week on “Marketing & Beyond”, our host talks to media experts across the country. This week our host speaks with Alan Reed from Bent Pixels. To learn more, check out https://www.bentpixels.com/
What is your company Elevator pitch when talking about your company?
As the YouTube channel manager to many of the world’s top esports teams, channels and streamers, Bent Pixels provide brands unparalleled access to the world of esports and gaming with 100% viewable video ads, roadblocks, premium targeting capabilities, and proprietary data analytics.
What changes has your company made over the past 2 years that have impacted your business
The biggest change has been our growth and addition of elite esport teams, channels and streamers to our network. That has increased our ability to provide genre, title and channel targeting at scale.
What is one tip that you would give when it comes to digital marketing?
Regardless of how data driven your strategies are, great creative and messaging will always be an essential element of a successful campaign
What is the biggest change in marketing that you see coming in the next 2 years?
It seems abundantly obvious that the metaverse and Web 3.0 will demand the attention of brands looking to stay relavent and navigate opportunities to engage consumers who immerse themselves in that space
What is one tip that you would give when it comes to digital marketing?
Regardless of how data driven your strategies are, great creative and messaging will always be an essential element of a successful campaign
