GETS STARTED AT AN INDEPENDENT BOOKSTORE. ♪ >> EVERY SMALL TOWN COULD USE A CHARMING BOOKSTORE. IN THE METROWEST COMMUNITY OF HOLLISTON, THERE IS NO A BOOKSTORE AND A LOT MORE. >> WE ARE HARD TO FIND. A LOT OF PEOPLE DON’T KNOW WE EXIST. YOU CAN’T REALLY SEE US. WE THINK IT’S A SPECIAL LOCATION BECAUSE THE SPACE IS SO UNIQUE. HE BEEN COMGIN IN AND MEANDERING THROUGH THE NEXT AND CRANNIES IN DIFFERENT ROOMS MAKES KIDS FEEL KIND OF LIKET' ’S AN ADVENTURE IN ITSELF. >> THE SELECTIONF O BOOKS RANGE FROM MAINSTREAM TO SMALL PRESS PUBLISHERS. SHE OPENED THE BOOK STORE WASHINGTON STREET IN 2019. >> WE FELT LIKE THE ROLE OF THE INDEPENDENT BOOKSTEOR HAD A PLACE HERE IN THIS COMMUNITY. BECAUSE BOOKS ARE MORE THAN THE PHYSICAL OBJECT. THEY ARE AN ADVENTURE. THEY ARE AN ESCAPE. THEYRE A NOSTALGIC. EVERYBODY HAS THAT ONE BOOK THAT THEY SEEHE T TITLE OR THE COVER AND THEY ARE IMMEDIATELY TRANSPORTED BACK TO SITTING ON SOMEONE'’ LAP FOR THE FIRST TIME THEY FELL IN LOVE WITH A STORY. >> SHE ALSO SELLS PUZZLES, GAMES, AND TOYS. SHEOP HES THE SELECTION INSPIRES CREATIVITY FOR ALL WHO VISIT. >> EVERYBODY LOVES TO GET THE RIGHT BOOK IN A KID’S HAND. WE GOT NOTES FROM PARENTS AND PICTURES FROM PARENTS WITH THEIR KIDS AND BOOKS THEY’VE BOUGHT HERE, TELLING US IT’S THEIR FAVORITE PLACE TO GO HERE, AND IT’S A GREAT FEELING. >> THE COMMUNITY OF HOLLISTON ITSELF IS A LITTLE TOUGH TO WEIGH. WEST OF BOSTON AND EAST OF WORCESTER. >> A COZTOY P 10 TOWN, BECAUSE IT IS FAR FROM THE MAJOR HIGHWAYS. BUT ONCE YOU AREN I IT, THERE’S SO MUCH TO SEE AND DO. THERE’S SO MUCH LIKELIHOOD M CHOPS AND IT’S A COOL PLACE TO BE. >> SARAH RUNS A MENTAL HEALTH PRACTICERO FM HER HOLLISTON HOME. ESH SOUGHT A PLACE WHERE SHE COULD CONNECT WITH HER COMMUNITY. SHE FOUND A WORKSPACE DOWNTOWN AT THE BIRD AND BEAR COLLECTIVE. >> I WORK FROM HOME. COMING HERE AND SEEING OTHER PEOPLE WORKING THERE BUSINESSES -- TIRHE BUSINESSES, GETTING IDEAS AND BEING PRODUCTIVE. >> ERIN OPENED BIRD AND BARON 2021. >> WAREE A SPACE FOR WORKING, SHOPPING, WORKSHOPPING, GATHERING, CONNECTION, POP-UPS, EXPERIENCES, EVENTS IN ALL FORMS OF NESTING, RESTING, EXPLORING AND SOARING. >> HER PREVIOUS EXPERIENCES IN CORPORATE AMERICHEA EDLP SHAPE THE MISSION OF THE HOLLISTON BUSINESS. >> W IAS VERY INVOLVED IN THE DIVERSITY AND INCLUSION -- WOMEN’S LEADERSHIP MOVEMENT AND GLOBAL SCALE. -- ON A GLOBAL SCA.LE IT WAS TIME TO BRING IT TO THE LOCAL LEVEL. >> IT WAS A PLACE WE DIDN’T KNOW WE NEED IT AND WE ARE SO THANKFUL THAT THEY FOUND A SPACE HEREND A HOLLISTON, BECAUSE IT IS THE PERFECT COMPLEMENT TO WHAT WE HAVE GOING ON IN THE AREA. ♪ >> HELPING OTHERS FEEL GOOD HIS/HER MISSION AS THE OWNER OF -- IS HER MISSION AS THE OWNER OF MINDFUL RECOVERY. SHE SAYS THE WELLNESS TREATMENTS OFFERED AT THE SPA BALANCE AT THE PHICYSAL AND MENL TADEMANDS OF CUSTOMERS’ LIVES. >> THIS CAME TO BEN I OCTOBER OF 2019, BECAUSE AS SOMEONE WHO TAKES PHYSICAL AND MENTAL WELL-BEING VERY SERIOUSLY, I FOU TNDHERE WAS A LACK OF SERVICES OFFERED LOLLCAY. WHERE YOU COULD DO THAT. >> THE CHILLRIE AERLTNATIVE IS ON THE AGENDA FOR ME THIS DAY. >> YOU ARE GOING TO PARTICIPATE IN CRYOTHERAPY. IT ISHO WLE BODY CRYOTHERAPY, WHICH IS WHEN YOU IMMERSE YOUR BODY IN NEGATIVE TEMPERATURES. THE TEMPERATURES RANGE FROM -210 -240. HE WILL BE IN THERE FOR THREE MINUTES. YOU WILL HAVE PROTECTIVE TO YOUR, GLOVES, SOCKS -- GR,EA PROTECTIVE GLOVES, SOCKS, SLIPPERS. >> AND HELPS TO BOOST YOUR IMMUNITY AND HELPS WITH ANXIETY. >> WE ARE GETTING IN. LET’S DOS.HI T BEFORE I CHICKEN OUT. HERE WE .GO OKAY. >> THE BODY IS GOING TO PULL ALL THE BLOOD FROM YOUR EXTREMITIES TO YOUR CORE TO KEEP YOUR VILTA ORGANS WARM. WELL, YOUR BLOOD IS GOING TO BE RE-OXYGENATED. >> TRY TO RELAX. >> CAN YOU TELL I’M NERVOUS? >> YOU HAVE TWO MINUTES LEFT. >> IS NOT THAT BAD, RIGHT? >> SHIVERING IS A GOOD THING. >> AMAZING. I’M GLAD IT’S OVER. >> YOU CAN GET ON THE SHAKER. THAT WILL HELP WARM YOU UP A BIT. >> MY LEGS ARE FROZEN. >> WHEN YOU GET TO WARM UP, YOU SHOULDEE FL REFRESHED, INVIGORATED, YOU SHOULD HAVE SOME ENERGY. ♪ >> MAKAYLA SAYS THE COLD THERAPY CAN BURN UP TO 800 CALORIES PER SESSION. >> SHE SAID SHE ATE AN ENTIRE PIZZA AFTER THAT EVENT. BACK TO THE BOOKSHOP, THEY ACTUALLY HAVE A PRIVATE ROOM FOR SPECLIA EVENTS, LIKE BOOK CLUB MEETINGS FOR BOTH KIDS AND ADULTS. >> GOOD TIMES. STILL TO COME, NICOLE STRETCHES HER ARTISTIC M