Pladis is bringing the popular noughties biscuit brand, BN, back to UK supermarket shelves under its McVitie’s brand – after a four-year hiatus.
The range includes full-sized biscuits – which come in tower packs of 16 – available in Chocolate and Vanilla variants. Meanwhile, packs of McVitie’s Mini BN are available in Chocolate or Strawberry, with each box containing five grab-and-go packs of five mini biscuits.
“We know that BN biscuits have a place in many British shoppers’ hearts, thanks to their recognisable grin, great taste and a very memorable jingle,” said David Titman, Marketing Director – McVitie’s, at pladis UK&I.
“We’re thrilled to be bringing them back to supermarket shelves under our iconic McVitie’s brand – the nation’s biggest biscuit brand – to join our collection of biscuit tin favourites, from McVitie’s Chocolate Digestives to McVitie’s Hobnobs, and help retailers benefit from the sales opportunity BN presents.
“We see McVitie’s BN bringing moments of joyful fun to families and households up and down the country, whether during sharing moments in front of a film, or out and about on family adventures.”
McVitie’s BN is launching in Asda stores this week, before rolling into supermarkets and convenience stores across the country from February. All products have an RRP of £1.
The launch follows McVitie’s announcing its headline sponsorship of Britain’s Got Talent this year. This will see the brand hit TV screens with some of its bestselling products, on top of the launch of an on-pack promotion.
