Match ends, West Bromwich Albion 0, Preston North End 2.
Preston dented West Brom's hopes of automatic promotion with victory in a scrappy Championship encounter.
Emil Riis Jakobsen poked Preston in front from almost on the goalline after Greg Cunningham's ball into the box took a deflection off Kyle Bartley.
Debutant Cameron Archer headed in the second from close range after David Button parried Cunningham's cross.
Albion failed to register a shot on target as they lost at home in the league for the first time this season.
But, for delighted Preston boss Ryan Lowe, who went to joyously salute the travelling fans at the end, it was a great night as his side bounced back from their first defeat under him at Swansea on Saturday.
Johnstone not selected over 'internal issue'
To add to an already unsettled mood of fans' discontent at The Hawthorns, Albion went into the game without England goalkeeper Sam Johnstone.
He was due back after a three-game ban but he was left out over an "internal issue" by under-fire Baggies boss Valerien Ismael, who also revealed that he will not be considered for selection for Saturday's trip to Millwall.
The taking of all three points - Preston's first at The Hawthorns since the days of only two points for a win in the old Division Two back in September 1973 - was built round a fine hard-working, defensive performance which lifted them two places in the table to 13th.
Albion had rallied late on against Peterborough on Saturday to score three times in the last 11 minutes for a 3-0 win.
But, once on-loan Aston Villa striker Archer had marked his debut with his first league goal just 12 minutes after coming on as a second-half substitute, there never looked likely to be a repeat of that sort of finale from a limp Albion attack, badly missing injured New Year's Day signing Daryl Dike.
By contrast, for Archer, it was an 11th goal of the season, having already scored four for Villa in the Carabao Cup and six for Villa Under-21s in the Papa John's Trophy - and they have all come away from home.
He will now be expected to make his home debut on Saturday when North End host Bristol City.
West Bromwich Albion boss Valerien Ismael told BBC Radio WM:
"We deserve all the criticism for that. It was a poor team performance. I agree with all the boos.
"We have no excuses. We were never in the game. We deserved to lose. When you put in a performance like that, you have to accept it.
"We didn't put in the energy or effort to win that game."
On Sam Johnstone's absence:
"We had an issue internally. It is solved now but that is the reason he wasn't in the squad and won't be on Saturday, but after that he will be back."
Preston boss Ryan Lowe told BBC Radio Lancashire:
"It's been coming. Some of our performances have been 60%. That was definitely 70-75%. I made a few changes to make us more solid and resolute and we got our just rewards.
"We had a game plan and the lads stuck to it fantastically well. We knew what we had to do in terms of silencing their crowd. You can't fear these sorts of sides. You have to go toe-to-toe with them.
"Cameron Archer is a goalscorer. We know what he give us. He gets in the right positions at the right times and, if he continues to do that, he will score more goals."
Line-ups
West Brom
Formation 3-4-2-1
- 25Button
- 21KipréSubstituted forGardner-Hickmanat 45'minutes
- 5Bartley
- 3TownsendBooked at 78mins
- 2FurlongBooked at 49mins
- 8LivermoreSubstituted forMolumbyat 73'minutes
- 27Mowatt
- 20Reach
- 11Diangana
- 18Grant
- 10PhillipsSubstituted forRobinsonat 56'minutes
Substitutes
- 7Robinson
- 14Molumby
- 16Clarke
- 29Gardner-Hickman
- 36Palmer
- 40Faal
- 41Fellows
Preston
Formation 3-4-1-2
- 12Iversen
- 2van den Berg
- 5Bauer
- 16Hughes
- 44Potts
- 18LedsonSubstituted forMcCannat 83'minutes
- 4WhitemanBooked at 48mins
- 3Cunningham
- 8Browne
- 19Riis JakobsenBooked at 52minsSubstituted forArcherat 65'minutes
- 9EvansBooked at 69minsSubstituted forMaguireat 74'minutesBooked at 90mins
Substitutes
- 6Lindsay
- 13McCann
- 15Rafferty
- 21Archer
- 24Maguire
- 25Ripley
- 31Sinclair
- Referee:
- Keith Stroud
- Attendance:
- 20,776
Match Stats
- Possession
- Home57%
- Away43%
- Shots
- Home8
- Away10
- Shots on Target
- Home0
- Away3
- Corners
- Home3
- Away4
- Fouls
- Home13
- Away19
Live Text
Post update
Full Time
Second Half ends, West Bromwich Albion 0, Preston North End 2.
Post update
Corner, Preston North End. Conceded by Conor Townsend.
Booking
Sean Maguire (Preston North End) is shown the yellow card.
Post update
Foul by Adam Reach (West Bromwich Albion).
Post update
Sean Maguire (Preston North End) wins a free kick on the right wing.
Post update
Corner, Preston North End. Conceded by Alex Mowatt.
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Offside, Preston North End. Greg Cunningham tries a through ball, but Sean Maguire is caught offside.
Post update
Foul by Jayson Molumby (West Bromwich Albion).
Post update
Greg Cunningham (Preston North End) wins a free kick on the left wing.
Post update
Offside, Preston North End. Andrew Hughes tries a through ball, but Cameron Archer is caught offside.
Substitution
Substitution, Preston North End. Alistair McCann replaces Ryan Ledson.
Post update
Attempt missed. Callum Robinson (West Bromwich Albion) right footed shot from outside the box is too high following a corner.
Post update
Corner, West Bromwich Albion. Conceded by Alan Browne.
Post update
Attempt blocked. Karlan Grant (West Bromwich Albion) right footed shot from outside the box is blocked.
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Callum Robinson (West Bromwich Albion) wins a free kick in the attacking half.
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Foul by Patrick Bauer (Preston North End).
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Grady Diangana (West Bromwich Albion) wins a free kick in the defensive half.
Post update
Foul by Greg Cunningham (Preston North End).
Post update
Attempt blocked. Alan Browne (Preston North End) right footed shot from outside the box is blocked.
Comments
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West Brom your football is awful to watch.
Val Out.
As a West Brom fan, every day that passes that this manager isn't sacked is a day closer to the doldrums.