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Beyoncé Prepares For Valentine’s Day With New Adidas ‘Ivy Heart’ Collection

Footwear News
Footwear News
 2022-01-28
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Beyoncé and Adidas are linking up once again and this time, the duo are dropping a new “Ivy Park” collection of footwear and apparel in celebration of Valentine’s Day.

After delivering an 89-piece “Hall of Ivy” collection last month, the Houston-born singer-songwriter and the German sportswear giant officially announced on Friday their “Ivy Heart” capsule just in time for the heart-filled holiday. The new collection will include 30 apparel styles, 10 accessories and five footwear styles in gender-neutral sizing.

The footwear from the Ivy Park x Adidas “Ivy Heart” collection include classics, like the Stan Smith sneaker in an off-white color with a rubber dipped midsole. Additionally, the collection introduces a new silhouette, the IVP Superstar Plim, a mule style shoe inspired by Adidas’ Superstar, also in off-white. The line also include a new colorway of the IVP Savage sneaker in off-white, an IVP swim slide in red and the Ultraboost in pink.

The campaign for the new line is led by a models, including actress and model Karrueche Tran, model and actor Tyson Beckford, singer/songwriter and actor Troye Sivan, model and actress Shu Pei and actress/comedian Naomi Watanabe.

Each silhouette dons bold red or pink accents that are synonymous with the holiday. The wide array of apparel includes styles like heart-covered tracksuits, sweaters, sweatpants, a latex dress and more.

After teasers from Ivy Park came out on the new line, Adidas confirmed the news on Friday and announced that the collection will be available online at adidas.com on February 9 and February 10 in selection stores globally. Prices will run from $30 to $300 USD.

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