Unilever’s Magnum ice cream brand is bringing new innovation to the category with remixed versions of its Classic, Almond, and White Chocolate flavours.
Launching in three complementing flavours, the collection combines a twice dipped, duo experience of two flavours of ice cream.
The range includes Magnum Classic Remix (3 pack), a chocolate ice cream swirled with Madagascan vanilla ice cream, dipped in a layer of milk chocolate and then half-dipped in milk chocolate with crunchy cocoa pieces.
Magnum Almond Remix (3 pack) and Magnum Almond Mini (6 pack) feature double swirled Almond flavoured ice cream and Madagascan vanilla ice cream encased in a layer of white chocolate with chopped almond pieces, then half-dipped in milk chocolate.
Magnum White Chocolate and Berry Remix (3 pack) is a berry ice cream paired with Madagascan vanilla ice cream, coated in white chocolate and then half-dipped in milk chocolate.
Magnum has also introduced Magnum Sweet and Salty Almond Remix tub (440ml), a new take on its Magnum Almond tub, now with sweet and salty flavours. The roasted almond ice cream contains swirls of salted caramel sauce and honeycomb pieces, with caramelised almond pieces and encased in milk chocolate.
Horacio Cal, the company’s Brand Experience Director Ice Cream, UK said: “Magnum Remix are supercharged versions of our much-loved classics, shining a light on our core range. By introducing remixed versions of our already popular range, we can delight fans but also reach new customers and create even more opportunities for shoppers to try Magnum.
“As with every year, our Magnum team is committed to bringing new, innovative and indulgent ways to enjoy ice cream. We want to continue to drive value and expand our customer base to help retailers profit from the growing ice cream category.”
Each Remix three-pack is priced at £3.99, the Remix Mini six-pack is priced at £3.99, and Remix tub is priced at £4.00.
NAM Implications:
- Another New Product/Current User (Ansoff) option.
- Time was when retailers trotted out the ‘rubber shelves’ argument.
- (Especially in chilled/frozen environments)
- i.e. What do you want to discontinue to make space for this new product?
- Rivals: what are the chances of replacing some of your listings?
