Nowadays, it's virtually impossible to envision a good night's sleep without thinking about Casper. The direct-to-consumer brand single-handedly revolutionized the mattress-buying process by offering an easy-to-ship, works-for-everyone model without the sticker shock. (And now? Budget-friendly, boxed mattresses are everywhere. In fact, according to a Good Housekeeping survey, Casper is the most purchased online mattress brand.) Though Casper has since expanded into pillows, sheets and frames, the company is taking its comfort beyond the bedroom with its new Snoozewear collection.
For this latest launch, Casper infused the very best parts of its bedding essentials into apparel. (The collection is a wearable version of your favorite nighttime essentials, if you will.)
Shop Casper's Snoozewear Collection
Snoozewear™ Blanket Robe
Snoozewear™ Sleep Mask
Snoozewear™ Slippers
Snoozewear™ Blanket Robe
"Our Snoozewear collection was influenced by Casper’s cozy duvets and thoughtfully crafted to take the comfort of your bed with you throughout your home," explains Liz Boscacci, Casper's director of product development. "Each piece offers functionality, versatility, and cozy aesthetics. Leveraging insights from Casper Labs, our award-winning R&D team, and our community of users, we designed this collection to showcase luxurious comfort and performance that champions rest and encourages self-care and wellness.”
Currently, the Snoozewear collection features three dream-worthy (and gender-neutral) pieces. First up is Casper's Snoozewear Slippers, which feature an ultra-soft foam sole that will hold up nicely over time—all while making you feel like you're walking on a soft mattress. (The classic slip-on style and microsuede exterior look just as good as they feel.) Want to score some peace and quiet? The Snoozewear Sleep Mask uses a wide band to block out sound and noise, plus the lightweight and breathable materials offer pressure-free comfort.
But, if you really want to bring your mattress' comfort beyond the bedroom, add the Snoozewear Blanket Robe to your cart. Made with a duvet-like design—and an insulating poly fill—this option is basically a wearable blanket. It'll keep you warm during those chilly mornings and lazy days on the couch, but its spacious armholes will let you wear this layer like a sweater or jacket. (Bonus points: it has pockets, so you'll have somewhere to stash your phone or remote.)
Best of all? In true Casper fashion, all three Snoozewear essentials are available for under $200. It doesn't matter which piece (or pieces) pique your interest, Casper's latest drop is here to make your time at home and away from your bed considerably cozier.
“Our goal is to continue to explore all avenues of sleep and develop new innovations to help awaken the potential of a well-rested world," Boscacci shares.
Mission accomplished.
