Why are Mobile Web Apps a Smart Choice for Businesses?

(Photo : Luis Villasmil via Unsplash)

Mobile apps have been earning the acknowledgment of internet users to a huge extent. These days users are choosing smartphones in addition to laptops for PC devices. It's high time businesses realize the benefits and needs of using the mobile service to attract and engage customers. 

In a modern-day scenario, when you have the opportunity of boosting your business online, you will get the scope for meeting many new consumers. 

With a web-based mobile app, you can improve the User experience and give unlimited options for staying ahead of your competitor. Mobile apps are expected to generate over $935 billion in revenue by 2023, and this is one of the major reasons to invest in mobile web apps. 

In addition to that, the studies regarding web and mobile application development also show that the number of users prefers mobile apps over the website. This is the reason app development companies have been working towards setting the foundation for business growth.

Exploring Mobile Web App Development

What is a mobile web application? Mobile web apps are similar to regular websites but behave like native applications. The user interface looks similar to that of a native app, but the technologies are similar to the web. 

A mobile app developer works primarily with mobile devices. The teams from mobile web application development companies are responsible for creating, programming, testing, and maintaining apps. Mobile web apps ensure offering a good phone experience. Mobile web application examples include Instagram, Google Maps, Snapchat, and Facebook Messenger.

Key Benefits of Mobile Web Apps

The reasons to invest in mobile web apps for businesses:

1. Better personalization

    With a dedicated mobile app for the customers, you can come to know regarding the interest, preferences as well as study the behavior for making the offerings even compelling. Over 50% of web traffic comes from mobile and is one of the reasons why you should invest in mobile web apps. On top of that, communication with the targeted audience is now easier than ever before with the help of mobile-based web applications over the website or the standard applications.

    2. Simplification of the sending notifications

      Emailing the latest offers for inviting the audience and grabbing the attention of potential consumers has become an outdated strategy. Except for the official work, no one is looking forward to checking the emails. The in-app notifications serve the best for getting notifications from the preferred services. 

      The web-based applications by mobile and web app development have become essential for businesses to expand their business growth further. In addition to that, notifications for the exclusive offers are also driving traffic. 

      The potential consumers start exploring the platform. Regardless of the event that comes in the future, your app will be the best and most preferred among them. You can also bring up a loyal customer community by sending regular notifications for bringing the customers, again and again, to acknowledge your platform.

      3. Freedom in designing and development

      Regardless of the websites or the standard applications, there will be in need for pushing an update to resolve the bug and protect the application against any threat. Around 69.4% of internet users have been using mobile shopping apps on their mobile devices, which is one of the main reasons it is worth investing in mobile web app development. 

      These cross-platform mobile web app development tasks can be accomplished by approaching a professional company for mobile web app development. Moreover, all these updates can also be pushed instantly to the app without causing inconvenience to the users. You can just go ahead with modification, development, or pushing the new designs at any time without thinking twice. 

      4. Better engagement

        It is well-known that most users want to spend more time on web apps than the website. Studies regarding web-based mobile application development concluded that users acknowledge both Android as well as iOS devices. 

        Regardless of the business that you are running, the mobile web application will be offering the chance to explore all the offerings than just going out for other options. Besides, you can just go ahead with including a number of the options as you want. Most of the user's time will be spent on your platform. 

        Significant Technology Tools

        Here, you will know the popular and widely-used tools that will help in mobile web application development. 

        • JavaScript Mobile Web App Framework

        Progressive web app development brings common challenges, including cross-browser compatibility and inconsistent HTML and CSS. There is a need for consideration of a framework that can work on an array of smartphones and tablets. 

        Trying jQuery Mobile for a mobile web app serves as a perfect idea as it has the vast widget library for converting semantic markup into a gesture-friendly format. The mobile web app developers have a good idea regarding the mobile web app tutorial and undergo specialized training with web and mobile app development courses.

        Sencha Touch is gaining market share as it offers excellent performance overall. Responsive mobile web app framework simplifies and streamlines UI design and implementation. Based on CSS and JavaScript, many frameworks are open-source and easily customizable. 

        • Apple Xcode

        Xcode, an IDE for macOS, contains software development tools for iOS, macOS, tvOS, and watchOS. Xcode supports Java, Python, Ruby, C++, C#, Objective-C, and Applescript. 

        • iOS SDK

        The iOS SDK serves as a software development kit available for macOS users.

        • Android Studio

        Native IDE Android studio for Google android mobile app development is built on IntelliJ software and is available in Windows OS, macOS, and Linux. Java, Kotlin, and C++ support Android studio.

        • Android SDK

        The Android software development kit is one of the official development tools for Android that uses java, C++, and Kotlin. Also, it is supportive of windows 7and MacOS X and modern Linux systems.

        • React native

        React native, written in JavaScript, allows building a mobile app using its built-in components and APIs. 

        • Xamarin

        Xamarin, a mobile application development framework, is written in C#. It develops cross-platform mobile apps. The language that it uses is C#.

        • Apache Cordova  

        Formerly known as PhoneGap, Apache Cordova is an open-source version of the software that allows mobile applications development with HTML5, CSS3, and JavaScript. Written in Java, JavaScript, HTML, C, C++, Objective-C, and CSS, Apache Cordova wraps common code in the native container.

        Testing of Web Apps

        Debugging web apps can be tricky. For remote debugging, you can rely on DevTools. Other options include Firefox with Firebug. Also, you can rely on Opera's Dragonfly tools. Interactive editor DevTools edits JavaScript or CSS on the fly.

        Superior JavaScript debugger ensures working with DOM breakpoints and profiles your JavaScript code execution time.

        For testing the layout and cross browsing compatibility of the app, use online tools, such as BrowserStack. Another useful tool for testing is CrossBrowserTesting.

        Key Takeaways

        Web apps are easy to maintain and work with the common code base across numerous mobile platforms. Web apps built for all platforms run in an appropriate web browser. 

        Invest in mobile web apps by hiring teams from web and mobile app development companies that will serve as the smart choice for businesses and take your business to the next level. 

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