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Why you should buy, not build, a customer data platform

Infoworld
 2022-01-24

Cover picture for the articleCan you help your business create a single source of truth for all its customer data, including touchpoints from marketing, sales, and support functions in a single data platform? Can the platform integrate every customer interaction, including website visits, mobile app engagements, product consumption, store visits, social media activities, and other...

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