Why Should You Learn Digital Marketing in 2022? 

If you’re a student looking for a lucrative career option or a working professional who wants to progress in their career, here’s an in-demand option that you should consider putting on your list for 2022.

Digital marketing has taken the business world by storm. It has emerged as one of the most efficient and cost-effective marketing tools which blend in with almost every industry/sector. Digital marketing is the promotion of products and services via digital channels. To learn more about digital marketing in just 45 minutes, register for this free digital marketing masterclass.

The pandemic accelerated the growth of digital marketing in businesses. In fact, many entrepreneurs shifted to opening their own digital marketing agencies to provide top-notch services to top brands and companies.

Due to this, the job and career opportunities for digital marketers are on rapid growth. Here’s the number of digital marketing jobs available in the United States on LinkedIn:

And if you look up for digital marketing jobs on indeed.com, another popular job portal in the states, here’s the astounding number you will find:

These are just the number of jobs that have been listed on some or the other portal. If you consider the number of companies actively looking for digital marketers, the numbers will surpass your expectations.

Hence, if you think you have a creative or analytical mind, you must definitely consider learning digital marketing. Some of the benefits of learning digital marketing include

  • In-demand career of 2022 and beyond
  • Higher salaries
  • Creative and dynamic field
  • Entrepreneurship opportunities
  • Remote working options
  • Freelancing Opportunities
  • Enhance CV
  • Progress in your existing career path

One of the greatest benefits of pursuing a career in digital marketing is that you can either opt to learn digital marketing holistically or you can specialize in any of the elements that fall under it. The demand for both options stands to remain outstanding. Some popular digital marketing elements include SEO, Google Ads, Analytics, Content Marketing, ORM, etc.

So if you wish to upskill yourself in digital marketing and specialize in this field, you can opt for this online digital marketing course. It is a comprehensive 4-month long course that follows an advanced learning process. In this course, you will be meeting and interacting with industry leaders and experts who are maestros in different fields of digital marketing.

Each subject is taught first via good quality video lectures that can be watched at your own pace and time. This is followed by live online group sessions and personal mentoring sessions for further doubt-solving, practical assignments, projects, case studies, and more.

All students of the course receive an industry-accepted certification upon completion of the course & meeting the passing criteria. They are further eligible for placement opportunities in some of the top brands and setups.

The digital marketing industry is experiencing a great demand as we saw above but is going through a significant skill gap. You must take the advantage of moving early into this career and building a successful one for yourself!

Author’s Bio

Karan Shah

Founder and CEO at IIDE

Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.

He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times and Youth Magazine to name a few.