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The Financial Times Opts to Partner With Brand Metrics for Brand Lift Measurement Globally

martechseries.com
 2022-01-21

Cover picture for the articleThe FT has chosen to work exclusively with Brand Metrics for all digital brand lift measurement. Global technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced it is to continue its longstanding partnership with the Financial Times (FT), following a highly successful collaboration...

martechseries.com

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