Texans are known for loving their hot sauce. Whether it is chipotle, sriracha or straight ghost pepper, they love to put hot sauce on just about anything.
A recent survey by Instacart showed which states like hot sauce the most, and what brand as well.
In the survey, the report says "74% of Americans eat hot sauce with their food, and nearly half (45%) said they typically dash hot sauce on their food once a week or more often."
But where does Texas rank?
The Instacart survey says that Texas is above average with 2.3 ounces ordered per customer, but North Dakota nearly doubled up the Lone Star State with 5.4 ounces per customer.
Rounding out the top five is New Mexico (4.4 ounces/customer), Colorado (4.0), California (3.5) and North Carolina (3.1).
The bottom five are:
- Hawaii (1.3)
- Iowa (1.4)
- Arkansas (1.5)
- Oklahoma (1.5)
- Rhode Island (1.5)
The top hot sauce preferred by Texans is ” Sriracha," which is also the top hot sauce in 31 states, including the entire Western region.
According to the survey, Frank’s RedHot in 14 states located primarily in the Midwest and Northeast. Texas Pete is number one in the Carolinas — and surprisingly not Texas
Instacart customers buy a lot of hot sauce. Between December 2020 and November 2021, Instacart customers purchased 444,854 gallons of hot sauce. To put that into perspective, that’s enough hot sauce to fill 18,536 kiddie pools.
Some other fun facts about hot sauces are:
- More than half (59%) of hot sauce eaters typically prefer the heat level of their hot sauce to be hot, with 46% preferring “regular hot” hot sauce and 14% opting for “as hot as it gets.”
- More than two-thirds (68%) of hot sauce eaters currently have two or more different brands of hot sauce at home, and 80% use different hot sauce brands and/or flavors with different types of food.
- 83% of hot sauce eaters are either very or somewhat open to trying hot sauce brands that are new to the market, and 71% are either very or somewhat likely to purchase something new over their favorite hot sauce brand.